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Nigeria’s Tramatch launches beta to democratize love

Finding a lover doesn’t have to be difficult. With the advent of technology, it can be lot easier and seamless.

There has been a new wave with dating sites springing up year on year. The new cool? Meet Tramatch!

Tramatch in the news

Tramatch, a Nigerian-founded dating app that connects lovers, has announced its beta launch on mobile to democratize how people connect with potential partners.


The cofounder, Ani Okono, who is a product developer and manager, made the announcement in a press release forwarded to newsrooms on Thursday, August 17, 2023.

Founded in 2023, Tramatch, according to Ani, is on a mission to address “the age-old human yearning for authentic connections and enduring relationships.

Its user friendly service website offers subscribers a novel spin on matchmaking that distinguishes it from traditional dating apps.

Tramatch’s cofounder, Ani Okono, while speaking on the startup’s value proposition, emphasized the platform’s role in curating an environment where individuals can bond over shared beliefs, as well as laying the groundwork for long-term partnerships.

The dating platform was cofounded by a trio comprising of Ani Okono, Elijah Bassey, and Uduak Etim, a web developer with over 5 years expertise in client-side web development.

The team, in the product press release, noted that Tramatch’s approach aims to diverge from fleeting dating experiences and promote values that lead to stable unions.

The press release reads in part: “Our drive is to curate an environment where individuals can bond over shared beliefs, laying the groundwork for long-term partnerships.

“Through Tramatch, we want to embody a perspective steeped in the foundational principles of the three Abrahamic faiths —Judaism, Islam, or Christianity. It is our mission to assist our users in making their choices of seeking partners who resonate with their views on monogamy or polygamy.

“Rather than championing transient dating and liberal marital views, the platform seeks to uphold enduring values—values that have consistently resulted in more stable unions.”

Nigeria’s rich cultural and religious diversity offers a fitting backdrop for Tramatch’s distinctive approach, combining individuality with unity in the pursuit of lasting relationships.

The launch of Tramatch highlights the growing trend of niche dating apps that cater to specific demographics or values.

By focusing on compatibility based on shared beliefs and cultural norms, Tramatch seeks to address a gap in the dating app market.

Tramatch’s emphasis on meaningful connections and enduring values positions it to tap into the demand for more purpose-driven matchmaking platforms.

Who are the founders?

Ani Okono is a cofounder of He has over 8 years experience in technology product development, marketing and management. He once collaborated to develop a real estate pricing index predictive analysis solution which received an invention award.

Elijah Bassey is a cofounder of, he has over 6 years of experience as a Software Engineer building scalable solutions.

Uduak Etim is a seasoned web developer with over 5 years of expertise in client-side web development.

Ridwan Adelaja
Ridwan Adelaja
Ridwan Adelaja is a senior editor and tech venture analyst with experience in PR and Advertising for corporate companies and African startups. He runs commentary on startup news and developments across Africa. His works can be found on Ventures Africa, Nairametrics, Ripples Nigeria, QuickNews Africa, Arbiterz, amongst others. He could be reached via +2348025300029 or


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