Morocco’s rising super-app startup Ora Technologies has acquired Casablanca-based last-mile delivery firm Cathedis in a strategic move to build a fully integrated e-commerce and fintech ecosystem.
The deal, as announced, will allow Ora to directly control logistics for its Kooul delivery service and other platforms.
“By bringing logistics in-house, we can ensure a seamless journey from payment to delivery, strengthening our role as a driver of Morocco’s digital economy,” said Omar Alami, founder of Ora Technologies.
What Ora Does
Founded in 2023, Ora Technologies markets itself as Morocco’s first true “super app,” combining peer-to-peer payments, online shopping, food delivery, social networking, and on-demand services under one platform.
Its flagship services include Kooul, a food delivery app, and Ora Cash, a universal mobile wallet designed to reduce reliance on cash.
The company is targeting Morocco’s young, tech-savvy population that is rapidly shifting to mobile-first services.
Ora’s Journey and Milestones
Despite being just two years old, Ora has recorded impressive growth. Kooul has attracted more than 15,000 active users in the last 10 months, while Ora Cash has registered over 50,000 accounts in just five months.
The wallet has also begun digitizing Morocco’s traditionally cash-heavy delivery sector by helping riders collect payments electronically.
To fund its expansion, Ora secured $1.9 million in pre-Series A financing in March 2025, followed by a larger $7.5 million Series A round in July 2025, underscoring investor confidence in its model as earlier reported by Techparley Africa.
Reasons and Plans for the New Acquisition
The purchase of Cathedis gives Ora a tighter grip on the “last mile,” the most critical and expensive part of logistics where goods are handed directly to customers.
Ora’s leadership says controlling this segment is essential to building an end-to-end ecosystem that unites digital payments, online shopping, and physical delivery.
“This acquisition is about efficiency and trust, we want customers to know that from checkout to their doorstep, Ora is in control,” Alami said.
Analysts note that bringing logistics in-house could also help Ora cut delivery costs, scale faster, and compete with international rivals.
About Cathedis and What It Does
Founded in Casablanca, Cathedis has established itself as one of Morocco’s most prominent last-mile delivery companies, serving both e-commerce players and traditional retailers.
The company recently raised its own Series A round in early 2025, showing growth momentum before being acquired. Its services include warehousing, order fulfillment, and nationwide delivery, making it a natural fit for Ora’s expansion strategy.
Cathedis specializes in logistics solutions, particularly the last-mile delivery chain, the segment that ensures goods purchased online actually reach customers’ homes. This is often considered the most complex part of e-commerce, especially in emerging markets where cash-on-delivery remains dominant.
By absorbing Cathedis, Ora gains access to an existing delivery infrastructure, rider network, and technology systems, reducing reliance on external partners.
Why This Matters
The acquisition signifies Morocco’s growing ambition in Africa’s digital economy.
With internet penetration exceeding 84% and a booming e-commerce market projected to cross $2 billion by 2027 (Statista), Ora is positioning itself as a homegrown champion to rival global players.
By merging payments, commerce, and logistics under one umbrella, Ora could accelerate Morocco’s transition from cash to digital transactions while creating jobs in tech and delivery.
“This deal highlights Morocco’s potential to lead North Africa in digital innovation,” said a regional fintech analyst. “If Ora succeeds, it could become a blueprint for super apps across Africa.”
Talking Points
Ora Technologies’ acquisition of Cathedis underscores its ambition to dominate Morocco’s digital economy by uniting payments, e-commerce, food delivery, and logistics under one super app.
Its strength lies in offering users a seamless experience across multiple services, from digital payments to doorstep delivery, giving it a competitive edge in a market often fragmented by cash dependence and separate providers.
With internet penetration above 80% and e-commerce projected to surpass $2 billion in the coming years, Ora has a major opportunity to capture Morocco’s youthful, tech-driven population.
Yet challenges loom such as high delivery costs, the complexity of scaling logistics, regulatory scrutiny in fintech, and potential competition from global players. However, Ora’s success will depend on how well it can balance rapid growth with operational efficiency, affordability, and trust, positioning itself as a possible model for super app development in North Africa and across the MENA region.
