Tunisian startup Addvocate.AI has secured a strategic investment from venture capital firm 216 Capital to accelerate its mission of transforming global sales performance through artificial intelligence.
Founded in 2024 by entrepreneurs Ridha Mami and Sofyan Chekir, the company is pioneering an AI-powered platform that acts as a digital co-pilot for sales teams, consolidating data and providing real-time insights to improve productivity before, during, and after client meetings.
While the investment amount remains undisclosed, the funding is aimed at scaling the company’s solutions internationally, tackling pipeline stagnation that affects an estimated 35 to 50 percent of sales opportunities worldwide.
Addvocate.AI’s Sales Performance OS
The core of Addvocate.AI’s offering is a “Sales Performance Operating System” (OS) designed to reduce inefficiencies that plague traditional customer relationship management (CRM) tools.
Unlike CRMs, which are often criticized for focusing on data entry rather than impact, Addvocate.AI leverages AI-native architecture to deliver behavioral nudges and actionable insights that enhance decision-making.
This allows sales teams to spend less time on administrative tasks and more time engaging with clients.
As co-founder Mami explained, “With the support of 216 Capital, we are equipped to stay ahead, breaking through the limits of traditional CRM and delivering a solution built for impact, not for data entry.”
Tackling a Global Sales Challenge
Sales pipeline stagnation remains a significant challenge for enterprises, with research indicating that between one-third and one-half of all opportunities stall without converting into closed deals.
Addvocate.AI positions itself as a remedy to this inefficiency by providing real-time preparation tools and AI-driven guidance. By helping teams anticipate challenges and respond to client needs more effectively, the platform aims to increase conversion rates and strengthen long-term client relationships.
Strategic Backing from 216 Capital
216 Capital, a Tunisia-based venture capital firm, has built a reputation for investing in high-potential startups across North Africa. The partnership with Addvocate.AI reflects growing investor confidence in AI solutions emerging from the region.
Dhekra Khelifi, partner at 216 Capital, underscored the significance of the deal, stating:
“This strategic investment from 216 Capital marks a key milestone for Addvocate.AI, enabling it to accelerate innovation and international expansion, with the goal of sustainably transforming sales performance through AI-native solutions designed around sales team efficiency.”
Global Ambitions and Market Expansion
Although founded less than two years ago, Addvocate.AI is already positioning itself as a global competitor in the fast-growing sales enablement and AI-driven CRM market, projected to surpass $11 billion by 2030.
By targeting international expansion, the startup aims to bridge a gap between enterprise needs and the limitations of traditional sales software.
The company’s AI-native approach is expected to resonate strongly in regions where businesses struggle with fragmented data and inefficient workflows.
Why It Matters for Africa’s AI Ecosystem
The investment is also a symbolic win for Africa’s emerging AI ecosystem, signaling how startups from the continent are beginning to address global enterprise challenges with cutting-edge solutions.
Tunisia, which has been building momentum as a North African tech hub, is increasingly home to ventures that combine local innovation with international market appeal.
Addvocate.AI’s progress mirrors a wider trend where African startups are no longer confined to regional markets but are competing in sectors such as fintech, SaaS, and AI on a global stage.
Talking Points
This development reflects more than just a funding round; it underscores a shifting narrative about where global innovation in AI-driven enterprise tools can come from.
In my view, Addvocate.AI’s emergence from Tunisia is particularly compelling because it challenges the dominance of Western and Asian players in the sales-tech space, showing that African startups can deliver globally competitive solutions rooted in AI.
The fact that pipeline stagnation wipes out up to half of potential deals worldwide makes this a problem worth solving, and Addvocate.AI’s approach of blending data consolidation with behavioral nudges offers a refreshing alternative to the rigid, data-entry-heavy culture of traditional CRMs.
Yet, the journey ahead will not be without hurdles: scaling internationally demands not only financial backing but also cultural adaptability and the ability to integrate seamlessly into diverse corporate ecosystems.
If the startup succeeds, it will not only prove its own model but also strengthen Africa’s credibility as a producer of enterprise-grade AI, paving the way for more investment and innovation from the continent.
