Discovering real talent, events, and small businesses in local communities is often frustrating and disjointed. Many creators, entrepreneurs, and event organizers struggle to gain visibility, while users miss opportunities simply because the information is scattered across multiple platforms.
Grassroots innovators remain unnoticed, events fail to attract audiences, and communities remain disconnected from the potential around them.
These challenges are particularly acute for small-scale creators and entrepreneurs who lack resources for marketing or visibility.
In this edition of Techparley’s Drive100, we shine a light on Abuja Buzz, a platform designed to centralize local discovery, giving creators, event organizers, and small businesses a single space to showcase their work, events, and stories.
Founded by Abubakar Nurudeen, Abuja Buzz was born out of a personal frustration, as the founder narrated:
“We’ve lived the problem ourselves, we’ve seen how creative, talented people go unnoticed simply because they lack platforms or visibility,” Abubakar explains.
What You Should Know About Abuja Buzz
Abuja Buzz is more than just another social media or events app, it is a community-focused discovery platform. Its primary goal is to make local talent, small businesses, and events visible to the people who care most about them.
Users no longer have to jump between WhatsApp groups, scattered social media posts, or random websites to find what’s happening nearby.
The platform offers several features designed to address these gaps:
Talent Showcase: Creators, from visual artists to innovators, can post their work in a dedicated space. This ensures their work reaches potential collaborators, sponsors, or customers.
Event and Deal Listings: Users discover events, workshops, and local promotions in one feed, making it easier to engage with community happenings.
Community Stories: Beyond events and talent, Abuja Buzz highlights stories from the community, offering inspiration and insights into local culture, innovations, and achievements.
Smart Discovery Feed: The app personalizes content based on user interests and location, ensuring users don’t miss relevant opportunities.
Abubakar emphasizes, “Abuja Buzz brings visibility to people and opportunities that often get overlooked. We focus on local relevance, real engagement, and making discovery easy for both users and creators.”
This approach not only benefits creators but also strengthens the overall creative ecosystem in the region.
Building a Platform for Real People
Abuja Buzz differentiates itself by prioritizing authenticity and community relevance over popularity or algorithmic reach.
Unlike Instagram, TikTok, or Eventbrite, which favor influencers or heavily-funded campaigns, Abuja Buzz is built to spotlight everyday creators and grassroots innovators.
The platform provides a level playing field where even early-stage creators can gain recognition.
Abubakar adds, “We’re not just a content platform, we’re a local discovery tool that’s deeply human, authentic, and creator-first.”
By focusing on authenticity, Abuja Buzz ensures that the community benefits from real stories and discoveries rather than curated trends or viral content alone. This creates trust, engagement, and long-term loyalty from users and creators alike.
The Team Behind the Abuja Buzz Vision
The strength of Abuja Buzz lies in its small but dedicated team, combining lived experience, technical skills, and community engagement expertise which includes:
Abubakar Nurudeen – Founder & Product Lead: Guides the platform’s vision, product strategy, and user experience.
Homsuk Simon – Community Lead: Oversees partnerships, outreach, and onboarding of creators and small businesses.
Sultanah – Visual/Brand Designer: Maintains the platform’s visual identity and ensures the brand feels authentic and approachable.
The team understands the nuances of local talent discovery and community needs because they themselves have faced these challenges.
Abubakar explains, “We’ve seen how creative, talented people go unnoticed. That’s why we built Abuja Buzz, to make sure no talent or story is left behind.”
Their combined experience in community organizing, digital content creation, and brand storytelling equips them to navigate the complex task of building trust and engagement among creators, users, and early adopters.
Progress, Traction, and Milestones
Since inception, Abuja Buzz has achieved several key milestones demonstrating both execution capability and community impact.
Built a fully designed MVP with a mobile-first layout suitable for young users and creators.
Launched an early pitch website along with branding and storytelling structures to communicate their mission.
Began manually onboarding creators, ensuring quality content and engagement from the start.
Garnered early support from over 100 users through word-of-mouth and social media visibility.
The traction indicates that the platform resonates with both creators and audiences.
Abubakar highlights, “We’re building organic traction through real stories and talent showcases, making every free hour count before school resumes.”
Early feedback suggests that creators feel empowered, events gain visibility, and users appreciate having a centralized platform for local opportunities.
Challenges and How They Are Overcoming Them
Like many early-stage startups, Abuja Buzz has encountered several obstacles:
Limited Funding: Without external capital, the team has bootstrapped using personal resources.
Balancing School and Startup: The founders are still students, which slows development and onboarding.
Developer Support: Lack of a full-time engineer has required reliance on open-source tools and community support.
Initial Visibility: Convincing users and creators of the platform’s value without a formal launch posed challenges.
Abubakar explains, “We leverage free tools, build a strong visual brand, focus on organic outreach, and maximize every available resource.”
These strategies have allowed Abuja Buzz to remain agile, responsive, and steadily growing despite constraints.
The Road Ahead: Short and Long Terms Expansion Plans
Over the next 6–12 months, Abuja Buzz plans to expand across key cities, onboard thousands of creators, and launch a fully functional mobile-first platform.
In the 2–3-year horizon, the platform aims to scale to multiple African cities and implement creator monetization tools, allowing talents to earn from their audience.
By year five, Abuja Buzz envisions becoming a global hub for grassroots creativity, local innovation, and undiscovered voices, reaching underserved creative communities worldwide.
As Abubakar succinctly puts it, “We want Abuja Buzz to be more than an app, it will be a movement that champions real people, real stories, and real opportunities.”
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