In an age where digital ads are often ignored, and traditional influencer marketing is fragmented and inconsistent, AdMinting is redefining how brands reach audiences across Africa.
The startup connects brands to verified African creators and community promoters, ensuring every campaign delivers measurable results, and creators earn fairly, no matter the size of their following.
In this edition of Techparley’s DRIVE100, we spotlight how AdMinting, founded by Prisca Amaefule Jayeoba, is transforming how brands connect with niche African creators and communities to deliver measurable, performance-driven advertising.
“AdMinting connects brands to verified African creators and community promoters, and match them to the right niche, distributes ads across multiple platforms, and provides transparent performance tracking—so brands get real results and creators earn reliably,” Prisca told Techparley.
What You Should Know
Advertisers have long struggled to reach the right audience. Money spent on digital campaigns often results in minimal engagement, leaving brands frustrated by low ROI.
Traditional ad platforms, whether Facebook, TikTok, or TV fail to capture attention in a meaningful way, while the influencer market remains scattered and opaque.
For creators, the situation is equally frustrating. Many depend on irregular brand deals and struggle to monetise their influence consistently. Meanwhile, users spend hours online contributing attention to platforms without ever being rewarded.
“We turn everyday creators and niche communities into the most trusted, performance-driven advertising network in Africa,” Prisca said.
The AdMinting Solution
AdMinting says it solves these problems through a unique platform that links brands to verified creators and promoters, matches campaigns to the right niche, distributes ads across multiple platforms, and provides transparent, real-time performance tracking.
The key features include:
- Verified Creators & Promoters – Ensures campaigns reach authentic voices, reducing fraud and wasted budgets.
- Niche & Audience Mapping – Matches campaigns to creators whose communities align perfectly with the brand’s goals.
- Cross-Platform Distribution – Runs campaigns across WhatsApp, TikTok, Instagram, X, Facebook, Telegram, and community platforms.
- Ad Marketplace – Enables creators to discover campaigns, pick them, and start promoting instantly.
- Performance-Based Model – Brands pay only for results, while creators earn per action achieved.
- Transparent Analytics – Real-time dashboards track clicks, conversions, and performance metrics, providing full visibility.
Unlike generic ad networks or influencer platforms, AdMinting focuses on real communities, not just big influencers, and ensures performance-driven results for brands.
Progress and Milestones
Since its launch, AdMinting has achieved remarkable traction, including:
- Platform Launch – Multi-platform campaign distribution fully operational.
- User Growth – Over 10,000 African creators, promoters, and communities onboarded.
- Brand Campaigns – Successfully executed campaigns for more than 35 organisations and SMEs.
- Analytics Dashboard – Transparent reporting and real-time performance metrics introduced.
- Team Expansion – Built dedicated teams for product, content, and creator success.
Prisca emphasises that every milestone reflects the startup’s mission to create sustainable monetisation opportunities for creators while delivering measurable ROI for brands.
Meet the Team Behind AdMinting
1. Prisca Amaefule, Founder & CEO: A two-time founder with an MBA and Certified Scrum Master accreditation, Prisca has led high-impact marketing campaigns across Nigeria. She has trained over 50,000 citizens in digital skills and guided 500+ students, bringing unmatched expertise in digital strategy and creator ecosystem development.
2. Ayodeji Jayeoba, CTO: With over 12 years of experience building engineering teams at Andela, Microsoft Releaf Earth, and a Series A startup, Ayodeji is the technical backbone of AdMinting, ensuring scalability and robustness.
3. Joshua Ogbonna, Engineering Lead: A full-stack engineer with 5+ years of experience building startups across Africa, Joshua ensures AdMinting remains technically competitive and multi-platform ready.
4. Joel Otimpku, Head of Growth: Joel leads creator expansion and brand acquisition, leveraging 3+ years of experience in SEO, digital marketing, and community-building to scale AdMinting’s reach.
Together, the team combines deep technical expertise, marketing innovation, and operational experience, positioning AdMinting as one of Africa’s most capable AdTech startups.
Why AdMinting Matters
In the next 6-12 months, AdMinting plans to roll out enhanced creator community features. Within 3-5 years, the startup aims to scale globally and move fully into the Web3 ecosystem, creating new monetisation avenues for creators and brands alike.
“We want a Nigeria where creators earn consistently, and startups scale without friction. Governments, digital infrastructure, startup-friendly policies, and supportive regulations are critical to achieving this,” Prisca said.
Experts say AdMinting is more than an ad network, it is a community-driven ecosystem that bridges brands and everyday creators, ensuring performance-based results, fair monetisation, and authentic engagement.
By leveraging Africa’s rich and diverse digital communities, the startup is setting a new standard for advertising across the continent.
With strong traction, an experienced team, and a clear vision, analysts say AdMinting is not just transforming the way brands advertise, it is redefining the very economics of influence in Africa.
Talking Points
It is impressive that AdMinting connects brands to verified African creators and community promoters, addressing a major barrier many advertisers face, which is reaching the right audience.
This single feature alone positions AdMinting as a practical solution for real business challenges, especially for SMEs and brands looking for targeted, measurable campaigns.
At Techparley, we see how tools like this can accelerate the growth of Africa’s creator economy, creating new monetisation opportunities for everyday creators while giving brands authentic engagement with communities.
The platform’s performance-based model, cross-platform distribution, and transparent analytics mean that both creators and brands can operate efficiently and with confidence, reducing wasted ad spend and ensuring fair earnings.
As AdMinting scales, there is a clear opportunity to deepen its footprint across Africa by forming strategic partnerships, onboarding more creators, and expanding campaign types. With the right support, AdMinting has the potential to become a cornerstone of performance-driven advertising and community monetisation across the continent.
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