Egyptian payment orchestration startup MoneyHash has taken another decisive step in its Saudi Arabian expansion by partnering with WalaOne, a multi-partner digital loyalty wallet, in a move designed to help merchants seamlessly integrate loyalty and rewards services through a single, unified infrastructure.
The partnership combines MoneyHash’s payment orchestration layer with WalaOne’s loyalty aggregation technology, allowing businesses to activate loyalty capabilities just as easily as they would a payment gateway, digital wallet, or buy-now-pay-later (BNPL) service.
For merchants, this eliminates the complexity of negotiating multiple integrations, managing separate contracts, or building in-house loyalty logic, while strengthening customer engagement at a time when loyalty has become a core pillar of digital commerce strategy.
Commenting on the partnership, MoneyHash’s Saudi Arabia General Manager and Country Director, Abdullah El Khayat, said, “Loyalty is becoming a core element of how merchants build sustainable relationships with their customers, not simply a rewards add-on.”
He further added that the company is focused on building an ecosystem that gives merchants flexible access to best-in-class market solutions.
What You Should Know About MoneyHash
Founded in 2021 by Nader Abdelrazik and Mustafa Eid, MoneyHash is one of the fast-rising fintech infrastructure players emerging from Egypt with regional ambitions.
The company officially launched a beta version of its platform in 2022, quickly attracting notable regional clients such as Foodics, Rain, and Tamatem, before rolling out its full enterprise suite in October 2024, specifically designed to serve large and complex businesses.
Earlier this year, MoneyHash raised US$5.2 million in pre-Series A funding, capital it is deploying to deepen its presence in Saudi Arabia and prepare for broader global expansion.
In recent months, the company has signed multiple partnerships with Saudi-based players, underscoring the Kingdom’s strategic importance as one of the Middle East’s fastest-growing digital commerce and fintech markets.
What MoneyHash Does
At its core, MoneyHash operates a payment orchestration platform and end-to-end payment operating system.
In practical terms, this means it provides businesses with a single technical layer that connects and manages multiple financial services, ranging from payment gateways and digital wallets to alternative payment methods and, increasingly, value-added services like loyalty and rewards.
Rather than merchants building and maintaining separate integrations for each provider, MoneyHash offers a unified API that centralises these connections.
This significantly reduces technical complexity, speeds up deployment, and gives businesses the flexibility to add or remove services based on market needs.
The integration of WalaOne into this orchestration layer signals MoneyHash’s growing focus on moving beyond payments alone and positioning itself as a broader commerce infrastructure provider.
What Is WalaOne?
WalaOne is a multi-partner digital loyalty wallet that aggregates loyalty points from different programmes into a single platform.
Instead of customers juggling multiple loyalty apps or cards, WalaOne enables them to store, track, and redeem rewards from various brands in one place.
Through its partnership with MoneyHash, WalaOne becomes accessible to merchants directly via MoneyHash’s platform, in the same way they would activate a payment method.
This approach removes the need for separate negotiations or bespoke integrations and allows loyalty to be deployed as a modular service rather than a standalone system.
What Impact This Has on Businesses
For merchants, the partnership delivers three immediate advantages: speed, simplicity, and scalability.
By accessing WalaOne through MoneyHash’s unified API, businesses can launch loyalty programmes faster, reduce operational overhead, and avoid the long-term costs of maintaining custom-built solutions.
More strategically, the integration allows merchants to treat loyalty as part of the checkout and customer journey rather than a disconnected marketing tool.
As Abdullah El Khayat noted, “At MoneyHash, we are building an ecosystem that gives merchants flexible access to top market solutions, and adding WalaOne strengthens this direction and brings new value to the customer experience.”
In an increasingly competitive retail and digital commerce environment, this ability to personalise engagement and retain customers is becoming a critical differentiator.
Why It Matters: Market Size and Strategic Context
The partnership lands at a time when the Middle East’s digital payments and loyalty markets are expanding rapidly.
Saudi Arabia alone processes hundreds of billions of dollars in annual retail transactions, driven by high smartphone penetration, strong government support for cashless payments under Vision 2030, and a fast-growing e-commerce sector.
Industry estimates suggest that digital payments adoption in the Kingdom now exceeds 70% of consumer transactions, while the global loyalty management market is projected to grow into a multi-tens-of-billions-of-dollars industry within this decade.
By embedding loyalty directly into payment infrastructure, MoneyHash is positioning itself at the intersection of payments, customer engagement, and data-driven commerce.
The WalaOne partnership not only strengthens its value proposition to large enterprises but also reinforces its strategy of expanding beyond payments into a full-stack commerce enablement platform, one that aligns with how modern businesses in Saudi Arabia and beyond are rethinking customer relationships.
Talking Points
While the MoneyHash–WalaOne partnership is strategically sound and aligns with the growing convergence of payments and customer engagement tools, its real impact will depend on execution and merchant adoption rather than technical promise alone.
Integrating loyalty into a unified payment orchestration layer addresses a genuine pain point for large enterprises, particularly in Saudi Arabia’s fast-scaling digital commerce market, where speed and flexibility are critical.
However, loyalty programmes are only as valuable as their ability to drive measurable customer behaviour, and merchants may remain cautious if the aggregated model does not deliver clear uplift in retention, spend, or data insights beyond existing in-house or bank-led solutions.
Additionally, as Saudi Arabia’s fintech ecosystem becomes increasingly competitive, MoneyHash will need to differentiate not just through integrations, but through reliability, regulatory alignment, and demonstrable ROI at scale.
The partnership strengthens MoneyHash’s positioning as a broader commerce infrastructure provider, but its long-term success will hinge on whether it can convert convenience into sustained merchant value in a market where loyalty fatigue and platform overlap are growing challenges.
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