Egyptian startup iVoiceUp, an artificial intelligence-powered ethics and whistleblowing case-management platform, has closed a new investment round led by regional venture capital firm A15, as it accelerates its expansion across Egypt, Saudi Arabia, and the United Arab Emirates.
Founded in 2019 by Ahmed Genedy, iVoiceUp enables organisations to confidentially detect, manage, and analyse ethical violations, from financial crimes such as fraud, bribery, and corruption to workplace misconduct including harassment, discrimination, and abuse of power.
The startup says the funding will be used to deepen the company’s presence across the Middle East and North Africa (MENA), enhance its product capabilities, and support growing enterprise demand for robust, technology-driven governance and compliance solutions.
“This investment marks a pivotal step for iVoiceUp. We are building a future where every voice matters and every organisation listens. With A15’s support, we are poised to scale our impact, ensuring that ethics and transparency become the backbone of modern organisations in the region,” Genedy said.
What You Should Know
As regulatory scrutiny intensifies and organisations face growing pressure from regulators, investors, and employees alike to demonstrate ethical behaviour, platforms like iVoiceUp are becoming increasingly central to corporate risk management.
The company’s platform allows employees and stakeholders to safely report concerns through secure and anonymous channels, while giving senior management real-time visibility into potential risks before they escalate into legal, financial, or reputational crises.
By combining artificial intelligence with case-management workflows, iVoiceUp helps organisations identify patterns of misconduct, prioritise investigations, and ensure that complaints are handled consistently and transparently.
Since its launch, iVoiceUp says it has already empowered more than one million voices across leading blue-chip organisations in the region, reflecting strong enterprise demand for trusted internal reporting tools.
The company now plans to use the new capital to accelerate market entry in Saudi Arabia and the UAE, where government reforms, expanding capital markets, and global investment flows are driving higher standards of corporate governance and accountability.
A15 Backs Ethics-Driven Enterprise Technology
For A15, the investment reflects a growing conviction that enterprise technology can be both commercially attractive and socially impactful.
“A15 is known for investing in founders who use technology not just to grow markets but to make a meaningful difference in people’s lives. iVoiceUp embodies that vision, a platform where ethics, empathy, and innovation meet,” said Karim Beshara, managing partner at A15.
“They are not only transforming compliance but empowering people to speak up without fear.”
Beshara added that strong internal reporting systems are increasingly seen as essential infrastructure for modern organisations, particularly in fast-growing economies where institutional trust is still evolving.
Building the Digital Backbone of Corporate Ethics
As companies across the Middle East face mounting expectations to meet global standards of transparency, environmental, social, and governance (ESG) reporting, and workplace protection, tools like iVoiceUp are becoming less of a “nice-to-have” and more of a necessity.
By positioning itself at the intersection of artificial intelligence, compliance, and organisational culture, iVoiceUp aims to become a core layer of digital infrastructure for ethical governance across the region.
With fresh capital, a growing customer base, and expanding regional ambitions, industry leaders say iVoiceUp is now positioning itself not just as a compliance tool, but as a catalyst for cultural change in how organisations across MENA listen, respond, and act.
Talking Points
It is notable that iVoiceUp is tackling one of the most sensitive and underserved areas of enterprise technology in the region: ethical reporting and whistleblowing, where fear, stigma, and institutional distrust often prevent people from speaking up.
By offering secure and anonymous reporting powered by AI, iVoiceUp lowers the personal and professional risk for employees who want to raise concerns, which is critical in environments where power imbalances and retaliation fears remain strong.
At Techparley, we see this as an important step towards strengthening corporate governance across MENA, particularly as markets like Saudi Arabia and the UAE attract more global capital and face rising expectations around transparency and ESG standards.
The platform’s ability to detect patterns of misconduct early, before issues escalate into legal, reputational, or financial crises positions iVoiceUp not just as a compliance tool, but as a form of organisational risk intelligence.
With the right execution, iVoiceUp has the potential to become core infrastructure for ethical governance in the region, not just digitising whistleblowing, but normalising accountability and transparency inside organisations.
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