Nigerian influencer marketing startup, CofluenXa, has disclosed its early performance metrics in a year-in-review post on LinkedIn, revealing that it has onboarded over 1,900 creators and more than 650 brands and facilitated more than 120 creator–brand collaborations within just three months of launching.
“This isn’t just a platform. It’s infrastructure for Africa’s creator economy,” the company wrote on LinkedIn. “And if this is what 3 months looks like. 2026 is about to go crazy.”
Founded by Nigerian couple Ganiyu Musa Babalola, a software engineer, and Bakare Nisojuoluwa Teniola, a content creator, CofluenXa is building a structured marketplace that connects brands, particularly startups and SMEs with relevant influencers for measurable, results-driven collaborations.
The founders said the platform was created to solve the inefficiencies, trust gaps and fragmentation that continue to limit the effectiveness of influencer marketing in Africa.
What You Should Know
According to the figures shared on LinkedIn, CofluenXa has onboarded over 1,900 creators across Instagram, TikTok, YouTube and user-generated content platforms in just 90 days, a reflection of both the depth of Africa’s creative talent and the demand for tools that help creators professionalise and monetise their work.
As smartphone usage and mobile internet penetration increase across Africa, creators are becoming central to how brands communicate with younger, digital-first audiences. Yet many creators still struggle with inconsistent deal flow, lack of standard pricing, delayed payments and limited access to credible brands.
CofluenXa says it seeks to address this by offering a structured environment where creators can be discovered, evaluated and paid transparently.
On the demand side, the startup reported onboarding more than 650 brands, ranging from early-stage startups to growing businesses seeking culturally relevant and cost-effective marketing alternatives.
Understanding CofluenXa
CofluenXa uses intelligent matchmaking tools to connect brands with influencers based on niche, audience demographics, engagement rates and campaign objectives. Brands can post campaigns or search for influencers, while creators can apply or receive direct invitations. Campaigns are managed entirely on the platform.
The company said it has already facilitated more than 120 active creator–brand matches, indicating early commercial traction and signs of product–market fit.
CofluenXa also disclosed that it has hosted one educational webinar for brands and creators on how to succeed with influencer marketing in Africa and built a community of over 250 members, reflecting its strategy to go beyond transactions and contribute to the professionalisation of Africa’s creator economy.
This educational focus reflects a wider market reality that Africa’s creator economy is expanding faster than its institutional knowledge base. By investing in learning, CofluenXa hopes to raise standards, professionalise practices and build long-term trust in the market.
Who Can Use CofluenXa?
According to CofluenXa, it is designed for two primary user groups:
- Brands and businesses, particularly startups and SMEs, looking to promote products and services through targeted social media campaigns.
- Influencers of all sizes (nano, micro and macro), seeking to monetise their content, collaborate with reputable brands and build sustainable creator businesses.
By serving both sides with equal focus, CofluenXa says it aims to become a central marketplace and operating system for Africa’s creator economy.
A Signal of Africa’s Digital Future
CofluenXa’s early growth reflects broader shifts underway across Africa. Advertising budgets are moving online, creators are becoming strategic marketing partners, and African startups are building localised digital infrastructure rather than importing global models.
If sustained, experts say the platform could play a defining role in shaping standards, transparency and trust in Africa’s influencer marketing space, turning cultural influence into structured, sustainable economic opportunity.
As CofluenXa moves beyond its first 90 days, analysts added that its progress will be closely watched as a measure of how fast Africa’s creative and digital economies can mature into globally competitive industries.
Talking Points
It is impressive that CofluenXa has onboarded over 1,900 creators and 650 brands in just three months, signalling strong early demand for a structured influencer marketing platform in Africa.
At Techparley, we see platforms like CofluenXa as critical to professionalising Africa’s creator economy, helping to move it from informal, relationship-driven deals into a more measurable, data-driven and accountable ecosystem.
By using intelligent matchmaking based on niche, audience and engagement, CofluenXa is enabling brands, especially startups and SMEs to access targeted influence that would previously have been difficult or inefficient to achieve.
As CofluenXa scales, strategic partnerships with media companies, telcos, accelerators or marketing agencies could significantly accelerate adoption and deepen its footprint across multiple African markets.
With sustained execution and ecosystem support, CofluenXa has the potential to become a core piece of infrastructure for Africa’s digital marketing economy, shaping how influence, commerce and creativity intersect on the continent.
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