Saudi Arabia–based retail technology company, Rewaa, has raised $45 million in a Series B funding round, marking one of the largest growth investments in the Kingdom’s retail technology sector, as investors bet on the digital transformation of small and medium-sized enterprises (SMEs).
The round was led by Wa’ed Ventures, the venture capital arm of energy giant Aramco, alongside Idrisi Ventures and Unity Ventures, with participation from Vision Ventures, RZM Investments, Sedco Capital, Saned Partners, Palm Ventures, and Abdulrahman Saleh Al-Rajhi & Sons Company.
The startup says the capital injection will be used to deepen Rewaa’s artificial intelligence capabilities, expand its retail management platform, and support its next phase of growth across Saudi Arabia and potentially beyond.
“The new funding round aims to accelerate the development of AI-driven smart operating technologies, enabling merchants to reduce operational effort while increasing efficiency and accuracy in managing their businesses — positioning Rewaa as the most trusted operating platform for SMEs in the Kingdom,” Mohammed Al-Qusair, co-founder and chief executive of Rewaa, said.
What You Should Know
Wa’ed Ventures, which manages a $500 million fund, is a strategic investor focused on accelerating the Saudi startup ecosystem in line with Vision 2030. Its portfolio prioritises digitalisation, sustainability, and industrial innovation, placing Rewaa squarely within the Kingdom’s push to modernise its SME economy.
Idrisi Ventures, founded in 2022 and based in Riyadh, focuses on early-stage and growth-stage technology companies across Saudi Arabia and the wider Middle East and North Africa, with particular interest in SaaS, AI, and productivity platforms.
Unity Ventures, meanwhile, specialises in scaling digital economy and retail technology platforms that support SME growth, making Rewaa a natural fit for its investment thesis.
Together, the investor group signals strong institutional confidence in Rewaa’s business model and its role in digitising a traditionally fragmented retail sector.
Building the Operating System for Retail SMEs
Founded in 2018 by Mohammed Al-Qusair and Abdullah Al-Jadhai, Rewaa provides a cloud-based operating platform that allows small and medium-sized retailers to manage their businesses from a single system.
Its software integrates point-of-sale, inventory management, accounting, and sales analytics, synchronising data across physical shops, warehouses, and online channels in real time.
This unified approach reduces manual processes, improves visibility into stock and cash flow, and helps merchants scale without adding operational complexity.
The company positions itself as an operating layer for retail businesses, rather than just a POS provider, enabling merchants to focus on growth while automation handles back-office complexity.
Rewaa plans to use the Series B funding to accelerate the development of AI-driven tools designed to further reduce operational burden and improve decision-making for merchants.
According to the company, these capabilities will include smarter demand forecasting, automated inventory optimisation, and enhanced financial insights, allowing SMEs to operate with the sophistication traditionally reserved for large retailers.
What This Means
Saudi Arabia’s SME sector accounts for more than 99% of registered businesses and plays a central role in job creation and economic diversification. However, many of these enterprises still operate with limited digital infrastructure, fragmented software tools, and manual processes.
As regulatory frameworks mature, consumer behaviour shifts online, and competition intensifies, demand for integrated digital tools is rising sharply.
Rewaa’s platform sits at the intersection of these trends, combining compliance-ready financial management, real-time operational control, and AI-powered optimisation within a single system.
Industry leaders say Rewaa’s $45 million Series B marks more than a funding milestone, it reflects the growing strategic importance of retail infrastructure in Saudi Arabia’s digital economy.
Talking Points
It is notable that Rewaa is positioning itself not just as a point-of-sale provider, but as a full operating system for retail SMEs, integrating sales, inventory, and accounting into a single cloud platform.
This integrated approach directly addresses one of the biggest challenges small businesses face, which is fragmented tools that increase operational workload, reduce visibility, and limit the ability to scale efficiently.
At Techparley, we see this kind of infrastructure as foundational to the next phase of SME growth in Saudi Arabia, where productivity, transparency, and automation are becoming competitive necessities rather than optional upgrades.
The decision to double down on AI-driven tools is particularly significant, as it allows smaller merchants to benefit from forecasting, optimisation, and financial intelligence that was previously only accessible to large retail chains.
If Rewaa can maintain usability while increasing technical sophistication, it has the potential to become the default operating layer for retail SMEs in the Kingdom and, eventually, across the wider region.
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