Healthcare system across Africa homes one of the major problems, and that’s rare meeting point of affordability and efficiency. A real reason why this Nigerian healthtech startup MyItura is positioning itself at the intersection of all three; healthcare, data and money.
Founded in 2023, the company has built a digital health and health financing platform that connects patients, hospitals, and financial institutions within a single, integrated ecosystem.
By combining telemedicine, electronic medical records, diagnostics, and healthcare-focused credit, MyItura is tackling one of Africa’s most persistent challenges, how to deliver quality care at scale while ensuring providers are paid and patients are not priced out.
With over 17,000 users, 150 healthcare providers onboarded, and a growing monthly recurring revenue, the startup says its early traction validates its belief that healthcare delivery, data interoperability, and financing work best when designed together, not in isolation.
As co-founder and CEO Shina Arogundade puts it, the goal is simple but ambitious, “to reduce the barriers to quality care while providing patients and healthcare providers with the resources they need to make healthcare delivery more efficient, sustainable and accessible.”
What You Should Know About MyItura
At its core, MyItura is a digital health platform designed to make healthcare more accessible for patients and more efficient for providers. Through the platform, patients can consult licensed healthcare professionals via telemedicine, book diagnostic tests, manage their health records, and receive prescriptions without leaving their homes.
This remote-first approach is particularly significant in a country like Nigeria, where distance, cost, and overcrowded facilities often limit access to care.
On the other side of the marketplace, MyItura supports hospitals and clinics with electronic medical records (EMR), telemedicine tools, and integrated diagnostics.
These tools help healthcare providers digitise operations, streamline patient management, and extend their reach beyond physical hospital walls.
Rather than offering fragmented services, MyItura is deliberately building an all-in-one system that connects every key player in the healthcare value chain.
The Problem MyItura Is Solving
According to Arogundade, MyItura was born out of a clear structural gap in Africa’s healthcare ecosystem. Most solutions, he explains, focus on only one part of the problem.
“Care delivery, data interoperability, and health care financing. Most solutions in Africa usually focus on tackling just one of these,” he said. “Maybe you’ve got a decent EMR platform, or a telemedicine app, or some generic lending service. But rarely do you see all three working together in an integrated way.”
This fragmentation creates inefficiencies. Patients may access doctors but struggle to pay. Hospitals may provide care but face delayed or uncertain payments. Financial institutions, meanwhile, lack reliable healthcare data to assess risk accurately.
MyItura’s approach is to bring these elements together into a single system where data, care, and financing reinforce each other.
What Is Mediloan? Patients, Hospitals, and Money Lenders Explained
A central pillar of MyItura’s model is Mediloan, a health-specific credit product designed to bridge the affordability gap in healthcare. Mediloan allows patients to access medical care immediately, even when they cannot afford upfront payment.
For patients, this means treatment is no longer delayed due to lack of cash. For hospitals and clinics, Mediloan offers predictable liquidity, ensuring providers are paid while reducing the financial uncertainty that often accompanies patient care. For lenders, the product is backed by healthcare data rather than generic credit scoring alone.
“We’re using actual healthcare data to power both care coordination and credit decisions. That integration is what makes it work,” Arogundade explained.
By grounding lending decisions in real medical and usage data, MyItura aims to reduce risk while expanding access to care, a model that differentiates Mediloan from traditional buy-now-pay-later or generic fintech lending products.
So Far, So What? Measuring MyItura’s Traction
Despite being founded only in 2023, MyItura has recorded notable early traction across its platform. According to the company, it has processed over 9,000 diagnostic test orders and facilitated more than 5,000 telemedicine consultations.
User adoption has grown to approximately 17,000 users, while more than 150 healthcare providers across Nigeria are now using the platform.
On the business side, MyItura is generating about US$7,000 in monthly recurring revenue, a figure Arogundade says is “growing steadily.”
“We’re still early, but the trajectory is solid,” he noted, suggesting confidence in the platform’s product-market fit.
How MyItura Makes Money
MyItura operates a three-pronged revenue model designed to balance sustainability with growth.
First, the startup earns software-as-a-service (SaaS) subscription fees from clinics and healthcare providers that use its digital tools.
Second, it takes transaction commissions from telemedicine consultations and diagnostic test bookings conducted on the platform.
Third, it generates revenue through interest and fees from Mediloan, supported by what the company describes as conservative risk controls.
“In terms of profitability, we are still in a growth phase,” Arogundade said. “So we’re deliberately reinvesting revenue back into product development and distribution rather than trying to squeeze out profits too early.”
Funding and Future Expansion Plans
Rather than relying heavily on venture capital, MyItura has so far funded its operations through a mix of grants, partnerships, and early revenues.
The startup has also participated in several accelerator and innovation programmes, including the Google for Startups Accelerator and the Akili AI program by AUDA-NEPAD.
Mediloan itself was launched in partnership with healthcare providers and supported by ecosystem players such as CcHub, Data Science Nigeria, and the Digital Impact Alliance.
Currently focused on Nigeria, MyItura has its sights set on broader regional expansion. The company plans to enter markets such as Kenya and Ghana, with longer-term ambitions across West and East Africa.
“We want to expand through partnerships rather than trying to build heavy physical infrastructure in every market,” Arogundade said. “Let local players handle what they do best, and we plug in the platform layer.”
Talking Points
MyItura’s integrated approach is both its strongest advantage and its biggest execution risk. By combining care delivery, health data, and financing in one platform, the startup is addressing a real and deeply structural problem in African healthcare, where fragmentation often leads to poor patient outcomes and weak provider cash flow.
However, the complexity of managing regulated healthcare services, sensitive medical data, and credit risk simultaneously cannot be understated.
While the use of “actual healthcare data” to power lending decisions is innovative, it also raises questions around data privacy, regulatory compliance, and the robustness of risk models in a market where health shocks and income volatility are common.
In addition, the reported traction, though promising for an early-stage startup, remains modest relative to the scale of Nigeria’s healthcare needs, meaning sustained growth will depend heavily on provider adoption, trust, and consistent service quality.
Expansion into other African markets may further test MyItura’s partnership-led strategy, as healthcare regulation, reimbursement structures, and patient behaviour vary widely across countries.
Ultimately, MyItura’s success will hinge on whether it can maintain tight operational discipline, protect patient data, and scale its financing product responsibly without diluting the quality of care or overextending its balance sheet.
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