As the creator economy matures, expectations on digital creators are rising. Brands now demand structured reporting, consistent performance metrics and professional workflows, yet many creators still operate without the basic tools of a business. A Kenyan startup, MediaKits, believes the gap is not talent or reach, but infrastructure.
Founded in 2025, MediaKits is a data-driven creator operations platform designed to help creators professionalise, automate, manage and monetise their work.
The platform brings together tools that are typically scattered across multiple services, enabling creators to present themselves not as informal influencers, but as structured media businesses.
“At its core, MediaKits is designed to help creators own their data, run sustainable businesses, and engage brands with confidence,” said Kevin Okeyo, founder and chief executive officer of MediaKits.
What You Need to Know
Creators using MediaKits can build live, data-driven media kits, track performance across platforms, manage brand collaborations, issue invoices and organise their commercial activity in one place.
According to the company, this consolidation addresses a persistent problem in the creator economy: most creators still rely on static media kits, spreadsheets, WhatsApp conversations and manual invoicing to run increasingly complex businesses.
“The gap MediaKits addresses is simple but significant: creators are expected to operate like businesses, without access to business infrastructure,” Okeyo said.
“Most creators still rely on static media kits, spreadsheets, WhatsApp conversations, and manual invoicing. Brands, meanwhile, struggle with inconsistent data, unclear performance metrics, and inefficient collaboration workflows.”
Addressing Brands’ Data and Collaboration Challenges
The lack of structure affects not only creators, but also brands and agencies working with them at scale. Inconsistent data, unclear performance metrics and inefficient collaboration workflows remain common pain points across influencer and creator-led campaigns.
MediaKits positions itself as a solution on this side of the market as well. For brands and agencies, the platform offers standardised creator data, clearer reporting and automated campaign management tools, reducing friction and operational overhead.
By improving transparency and workflow efficiency, the company argues that brands can make better decisions while spending less time managing administrative complexity.
Not a Marketplace, but Infrastructure
While the creator economy is crowded with influencer marketplaces, link-in-bio tools and agency-managed networks, MediaKits is deliberately avoiding the role of intermediary.
“It is a SaaS platform — not a marketplace — designed to power the creator-brand relationship rather than sit in the middle of it. This allows creators to retain ownership while enabling brands to work with better data and structure,” Okeyo said.
This approach allows creators to retain ownership of their data and brand relationships, while enabling agencies and advertisers to work with more reliable information and structured processes.
The distinction is central to MediaKits’ strategy, positioning the company as underlying infrastructure rather than a transactional layer.
Despite being founded only last year, MediaKits has recorded steady, largely organic growth. The platform currently has close to 10,000 users across more than 70 markets, reflecting demand beyond its Kenyan base.
To date, the startup has generated approximately US$30,000 in revenue, and has built a commercial pipeline of around US$90,000 from its waitlist and inbound demand.
Funding, Focus and the Road Ahead
MediaKits is funded through a combination of bootstrapping and angel investment via SAFEs. While expansion is planned, the company says its strategy is less about geography and more about depth.
The focus, according to Okeyo, is on deepening adoption within creator-dense ecosystems and expanding platform capabilities across specific verticals, including media, sports, music and purpose-driven creators.
The company operates a SaaS business model, offering free access for creators getting started, paid subscriptions for advanced features, and B2B licensing and platform access for agencies and partners.
For now, MediaKits says it is prioritising product development and long-term scalability over short-term profitability, a bet that as the creator economy professionalises, infrastructure players will become increasingly essential.
Talking Points
It is notable that MediaKits is positioning itself as infrastructure for the creator economy rather than another influencer marketplace, directly addressing a structural gap many creators face as their work becomes increasingly commercial.
By consolidating media kits, performance analytics, brand collaboration management and invoicing into a single platform, MediaKits reduces the operational friction that forces many creators to rely on fragmented tools and informal workflows.
At Techparley, we see platforms like MediaKits as a necessary evolution of the creator economy, particularly as brands demand clearer data, accountability and professional reporting from creator-led campaigns.
The platform’s decision to operate as a SaaS tool, rather than a marketplace sitting between creators and brands is significant. It allows creators to retain ownership of their data and relationships, while enabling brands and agencies to work with more standardised and reliable information.
As MediaKits grows, there is an opportunity to deepen its relevance through vertical-specific features for media, sports and music creators, as well as strategic partnerships that could accelerate adoption in creator-dense ecosystems. If executed well, MediaKits could become a foundational layer in the global creator economy.
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