NEO PAY, a digital payments and merchant solutions provider, has entered into a partnership with CredibleX, a licensed embedded financing lender, to expand access to working capital for small and medium-sized enterprises (SMEs).
The collaboration marks a significant step in NEO PAY’s broader strategy to unlock embedded financing for UAE businesses by integrating lending directly into the payments infrastructure SMEs already use.
By combining CredibleX’s flexible financing products with NEO PAY’s payments and merchant ecosystem, the partnership aims to simplify how businesses access capital, reduce approval timelines, and support sustainable growth.
“Our collaboration with CredibleX represents a leap toward shaping the future of SME financing in the UAE. By merging payments and lending into one intelligent ecosystem, we are redefining how businesses access capital, fostering innovation, and driving sustainable growth across the region,” Vibhor Mundhada, CEO, NEO PAY said.
Turning Payment Data into Financing Opportunities
At the core of the partnership is a data-driven approach to credit. CredibleX’s financing solutions will be embedded within NEO PAY’s Point of Sale (PoS) and eCommerce platforms, allowing merchants to access funding based on their real-time transaction data rather than traditional collateral-heavy processes.
By leveraging revenue stream insights generated through NEO PAY’s payments ecosystem, the partnership enables faster credit assessments and more accurate risk profiling.
This approach allows SMEs to secure financing that is closely aligned with their cash flow patterns, helping them manage working capital, invest in inventory, and fund expansion with greater confidence.
Industry analysts note that access to timely, affordable credit remains one of the most persistent challenges for SMEs in the UAE, particularly for businesses operating in retail, hospitality, and eCommerce sectors where cash flow can be uneven.
A Fully Digital, Embedded Financing Experience
The partnership delivers a fully digital financing journey for NEO PAY merchants. Through CredibleX’s scoring engine, financing offers are tailored to each business’s sales cycle, with flexible repayment structures linked to performance rather than fixed schedules.
This embedded model eliminates much of the friction associated with conventional SME lending, including lengthy paperwork, manual reviews, and extended waiting periods. Approved funds can be disbursed quickly, allowing businesses to respond to operational needs in real time.
According to the companies, the integration ensures that merchants do not need to leave the NEO PAY ecosystem to access credit, reinforcing the platform’s position as an all-in-one financial operating layer for SMEs.
Ahmad Malik, Co-Founder of CredibleX, described the collaboration as a milestone in the company’s growth journey.
“Our partnership with NEO PAY marks another milestone in our journey to make embedded SME financing more inclusive and accessible. By combining NEO PAY’s robust payment infrastructure with CredibleX’s lending platform, we’re redefining how businesses access working capital, making financing faster, smarter, and simpler,” Malik said.
Strengthening the UAE’s SME Financing Ecosystem
The partnership comes amid a broader push across the UAE to strengthen SME contribution to economic growth, innovation, and job creation. SMEs account for a significant share of the country’s non-oil economy, yet many continue to face structural barriers to finance.
By embedding financing into everyday business transactions, NEO PAY and CredibleX are positioning themselves at the forefront of a shift towards contextual, real-time financial services, where access to capital is determined by business performance rather than balance sheets alone.
Together, the two companies say they are building a connected, digital-first ecosystem that not only delivers flexible capital but also reshapes the overall financing experience for SMEs.
As embedded finance gains momentum globally, experts say the NEO PAY–CredibleX partnership signals how payments providers and lenders in the Middle East are increasingly collaborating to close long-standing funding gaps and support the next phase of SME growth in the UAE.
Talking Points
NEO PAY’s partnership with CredibleX signals a practical shift in how SME financing is delivered in the UAE, moving away from paperwork-heavy lending to real-time, data-driven credit access.
By leveraging live PoS and online sales data, the partnership reduces credit friction and shortens approval timelines, a long-standing pain point for small businesses.
At Techparley, we see this as a strong example of how embedded finance can unlock growth without increasing financial risk for small businesses.
The partnership also highlights how fintech collaboration, rather than competition, is driving innovation across the UAE’s SME ecosystem.
However, the real test will be adoption at scale, success will depend on merchant education, transparency in pricing, and ease of onboarding. If executed well, this model could set a benchmark for embedded SME financing across the wider Middle East.
As embedded finance matures, partnerships like this may redefine how SMEs think about capital access as a built-in service, not a separate product.
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