Egyptian customer experience (CX) platform, Tactful AI, has raised $1 million in a Pre-Series A funding round, marking a key milestone as it looks to deepen its footprint in Egypt and expand across the Europe, Middle East and Africa (EMEA) region.
The round was co-led by Foras AI and M Empire, with participation from a group of deep-tech angel investors, underscoring growing investor confidence in enterprise-focused Agentic AI platforms emerging from the Middle East and North Africa.
Founded to help enterprises automate and optimise customer interactions, Tactful AI enables organisations to deploy Agentic AI systems capable of resolving customer requests end to end, while retaining human oversight and operational control, an increasingly critical requirement for large, regulated businesses.
“Over the past year, we made a conscious decision to prioritise depth over speed, focusing on product–market fit and working closely with enterprise customers to solve real CX challenges,” said Mohamed Elmasry, Founder and CEO, Tactful AI.
“The result was more than 100x growth in platform usage and a much clearer understanding of how Agentic AI can be applied effectively in production environments. This round gives us the fuel to scale that impact starting with Egypt, expanding regionally, and continuing to invest heavily in R&D.”
What You Need to Know
Over the past 12 months, Tactful AI recorded more than 100x growth in platform usage, a surge the company attributes to a deliberate focus on product–market fit and deep collaboration with enterprise customers rather than rapid, unchecked expansion.
The platform currently serves organisations including Elaraby Group, Raneen, Lucky App, valU, and Bosta, spanning sectors such as retail, fintech, logistics and consumer services.
By turning customer interaction data into actionable insights, Tactful AI allows businesses to respond faster, personalise engagements at scale, and improve performance without adding operational complexity.
Rather than positioning itself as another customer support tool, the company is building an intelligent execution layer for customer experience, one that integrates seamlessly with existing enterprise workflows.
Funding to Accelerate Expansion and Agentic AI Capabilities
Proceeds from the Pre-Series A round will be deployed to strengthen Tactful AI’s presence in the Egyptian market, explore new regional opportunities across EMEA, and accelerate research and development aimed at improving agentic capabilities, scalability and third-party integrations.
The funding builds on more than $5 million already invested in research and development, with the company planning to double its R&D investment over the next three years.
Tactful AI is also targeting a Series A raise within the next 12 months, signalling confidence in continued enterprise adoption.
The latest round also reflects renewed momentum following a pivotal chapter in the company’s history. Tactful AI was acquired in 2022 by European communications firm Dstny, before founders Mohamed Elmasry and Mohamed Hassan completed a full management buyback, reasserting control and refocusing the company’s long-term vision.
The Pre-Series A round includes participation from deep-tech founders and angels such as Omar Gabr, Mohamed Samir, and Ahmed Fakhry, alongside the founding team, reinforcing belief in Tactful AI’s execution and strategic clarity.
Riding the Enterprise AI Wave from Egypt
Tactful AI’s raise comes amid rising demand for enterprise-grade AI solutions across the Middle East and Africa, where large organisations are increasingly seeking automation tools that balance efficiency with governance and control.
As global attention turns to Agentic AI as the next frontier of enterprise software, Tactful AI’s progress highlights how startups from emerging markets are beginning to compete not just on cost, but on depth, reliability and real-world deployment.
With fresh capital in hand and a growing enterprise client base, the company is positioning itself as a regional contender in the rapidly evolving customer experience technology landscape.
Talking Points
It is notable that Tactful AI has focused on Agentic AI for end-to-end customer request resolution, addressing a growing enterprise need for automation that does not sacrifice control, governance, or reliability.
This approach positions the startup as more than a customer support tool provider, but as a core execution layer for enterprise customer experience, particularly in regulated sectors such as fintech, logistics, and consumer services.
At Techparley, we see Tactful AI’s 100x growth in platform usage as a signal that enterprises are increasingly prioritising depth, product–market fit, and real-world deployment over rapid experimentation with unproven AI tools.
The company’s decision to double down on Egypt first, while planning measured regional expansion across EMEA, reflects a disciplined scaling strategy that many African and Middle Eastern startups struggle to maintain.
The founders’ management buyback following the 2022 acquisition also suggests a renewed clarity of vision, allowing the company to build long-term value rather than optimise for short-term exits.
As enterprise adoption of Agentic AI accelerates, Tactful AI has an opportunity to emerge as a category-defining CX platform from the region, provided it continues to invest heavily in R&D, integrations, and enterprise trust.
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