Moroccan reg-tech startup Charikaty has secured MAD1.5 million (approximately US$150,000) in fresh funding. Achieving this after a successful appearance on season three of the Dragons’ Den-style television programme Qui Veut Investir Dans Mon Projet?.
The investment marks a significant milestone for the young company, which is positioning itself as the digital backbone for entrepreneurs navigating Morocco’s often complex administrative landscape.
Founded by Amr Mouaqit and Driss Sijelmassi, Charikaty provides fully digital company formation services designed to simplify legal structuring, registration, modifications, and compliance.
After pitching to investors on the nationally recognised startup investment show, the founders walked away with financial backing that will enable them to enhance their technology, broaden operations across Morocco, and scale services for small and medium-sized enterprises (SMEs) as well as members of the Moroccan diaspora.
Charikaty: Founding Vision and the Services It Offers
Charikaty was founded by Amr Mouaqit and Driss Sijelmassi with a clear mission, to remove the bureaucratic friction that discourages or delays entrepreneurial activity.
The startup offers “fully digital company formation services,” simplifying processes that traditionally involve extensive paperwork, in-person visits to administrative offices, and prolonged waiting periods.
By digitising legal structuring, company registration, modifications, and compliance procedures, Charikaty enables entrepreneurs to handle core administrative requirements online. This approach reflects a broader regulatory technology (reg-tech) movement, where technology is deployed to streamline regulatory and legal processes.
Rather than entrepreneurs navigating fragmented systems and manual workflows, Charikaty centralises these functions into a digital interface designed for efficiency and accessibility.
The company further “positions itself as digital infrastructure for entrepreneurs by streamlining administrative procedures that traditionally require extensive paperwork and long processing times.”
In effect, Charikaty is not merely a service provider but an enabling platform aimed at modernising how businesses are formally established and managed in Morocco.
A Winning Pitch on Morocco’s Leading Investment Show
Charikaty’s funding breakthrough came after participating in Qui Veut Investir Dans Mon Projet?, described as “Morocco’s leading startup investment show.”
The programme mirrors international formats such as Dragons’ Den and Shark Tank, where entrepreneurs pitch their ventures to seasoned investors in pursuit of capital and strategic support.
Following their presentation, Charikaty “banked MAD1.5 million (US$150,000) in funding.” Beyond the financial boost, appearing on such a prominent platform also provided national visibility and validation.
Investment secured through a competitive televised forum signals strong investor confidence in both the viability of the business model and the market demand for its services.
Strategic Investors Bring Capital and Credibility
The investment in Charikaty comes from two high-profile business leaders, Ilan Benhaim and Karim Amor. Benhaim is the co-founder of Veepee and chairman of Endeavor Morocco, while Amor serves as president of MeM by CGEM and is the founder of Epineon.ai.
Their backing extends beyond financial investment. As experienced entrepreneurs and ecosystem leaders, both investors bring strategic insight, networks, and mentorship that could significantly accelerate Charikaty’s growth.
The involvement of figures associated with global e-commerce success and artificial intelligence innovation also underscores the broader technological ambition embedded in Charikaty’s reg-tech model.
Scaling Across Morocco and Supporting the Diaspora
With the newly secured MAD1.5 million, Charikaty plans to strengthen its technological capabilities and expand its operational footprint nationwide.
The startup will use the funding to “enhance its technology, expand operations across Morocco, and scale services for SMEs and the Moroccan diaspora.”
This strategic direction reflects a dual-market opportunity. On one hand, SMEs represent a critical pillar of Morocco’s economy, often facing administrative hurdles that slow formalisation and compliance.
On the other hand, members of the Moroccan diaspora frequently seek to establish businesses back home but encounter logistical and bureaucratic barriers.
By digitising processes and making them remotely accessible, Charikaty is positioned to serve both domestic entrepreneurs and overseas Moroccans seeking seamless entry into the local market.
Driving Digital Transformation in Morocco’s Entrepreneurial Ecosystem
Charikaty’s emergence highlights a broader shift toward digital transformation within Morocco’s business and regulatory environment. Administrative inefficiencies have long been cited as obstacles to entrepreneurship across emerging markets.
By reimagining company formation as a digital-first experience, Charikaty aligns itself with national and global trends that prioritise ease of doing business, transparency, and speed. The startup’s successful fundraising signals investor confidence not only in its product but also in the structural need it addresses.
As regulatory compliance grows more complex and entrepreneurial ambition rises, digital infrastructure that simplifies legal and administrative processes becomes increasingly essential.
With fresh capital, strategic investor backing, and growing national visibility, Charikaty now stands at a pivotal juncture.
Its next phase will test how effectively it can translate televised momentum and investor confidence into scaled impact, potentially redefining how businesses are formed and managed across Morocco.
Talking Points
Charikaty’s $150,000 raise following its appearance on Qui Veut Investir Dans Mon Projet? represents more than a media-driven funding win; it speaks of investor growing appetite for regulatory technology solutions in emerging markets like Morocco.
By positioning itself as “digital infrastructure for entrepreneurs,” the startup is targeting a structural bottleneck, bureaucratic inefficiency, that has long constrained SME growth and formalisation.
However, while the concept is compelling, execution will be decisive. Digitising company formation is not merely a technical challenge but also a regulatory and institutional one. It requires seamless integration with government systems, sustained compliance updates, and strong user trust in data security.
The involvement of high-profile investors such as Ilan Benhaim and Karim Amor adds credibility and strategic leverage, yet the relatively modest funding size suggests the company must deploy capital with precision to achieve meaningful scale.
Over all, Charikaty’s long-term impact will depend on whether it can transition from a promising platform to a nationally embedded solution that measurably reduces friction in Morocco’s business environment while maintaining regulatory integrity and operational resilience.
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