CrediMax, one of Bahrain’s leading payment solutions providers, has partnered with talabat and Mastercard to launch a co-branded credit card aimed at enhancing digital payment experiences and customer engagement across the kingdom.
The new talabat Credit Card brings together payments infrastructure, e-commerce reach, and global financial network capabilities to offer a unified value proposition centred on convenience, rewards, and lifestyle benefits.
The collaboration reflects a broader trend across the Middle East, where fintech players and digital platforms are increasingly leveraging partnerships to deepen customer loyalty and accelerate the shift towards cashless transactions.
“This collaboration represents a deliberate alignment of complementary strengths: CrediMax’s market leadership in payments, talabat’s expansive digital commerce ecosystem, and Mastercard’s world-class payment technology,” said Mr. Ahmed A. Seyadi, Chief Executive Officer, CrediMax.
Cashback-driven model targets everyday consumer behaviour
At the core of the new offering is a rewards structure designed to align with daily consumer spending habits, particularly in food delivery and grocery purchases.
Cardholders can earn up to 30 per cent cashback on talabat orders, alongside up to one per cent cashback on other retail transactions, credited in the form of talabat balance. The card also offers free delivery on orders and carries no annual fee, provided the account remains active.
New customers are eligible for a BD 30 welcome bonus upon spending BD 300 within the first 45 days, adding an initial incentive to drive early adoption.
Industry analysts note that cashback-led propositions are becoming increasingly popular in the region, particularly as consumers become more price-sensitive and demand tangible, immediate value from financial products.
Premium lifestyle benefits integrated into everyday spending
Beyond transactional rewards, the card also incorporates Mastercard Platinum benefits, extending its appeal into the lifestyle and travel segments.
These benefits include global airport lounge access, travel and hotel discounts of up to 25 per cent, and car rental discounts of up to 20 per cent.
Cardholders will also have access to the CrediMax Annual Campaign Raffle, offering opportunities to win high-value prizes, further enhancing customer engagement.
The combination of everyday cashback and premium lifestyle perks reflects a growing trend in the payments industry, where issuers are bundling financial products with broader lifestyle experiences to increase customer retention and usage frequency.
talabat and Mastercard strengthens customer loyalty strategy
For talabat, the launch marks a further step in its strategy to expand beyond food delivery into broader financial and consumer engagement services.
Moaiad Aqel said the initiative aligns with the company’s focus on delivering continuous value to its user base.
“This new talabat Credit Card represents our ongoing dedication to continuously elevating the consumer experience, by delivering meaningful value to our loyal customers with endless perks, while introducing innovative products that make every shopping experience more seamless and beneficial,” said Mr. Moaiad Aqel, Managing Director, talabat Bahrain.
“Building on our long-standing collaboration with CrediMax and talabat, the new credit card reflects our shared focus on delivering relevant, value-driven payment experiences. Through partnerships like this, we continue to advance digital adoption and support the evolving needs of consumers across the region,” said Mr. Saud Swar, Country Manager for Saudi Arabia, Bahrain, Jordan, and other Levant, Mastercard.
The move highlights how digital platforms are increasingly embedding financial services into their ecosystems to strengthen customer retention and monetisation.
Growing competition in co-branded financial products
The launch comes amid increasing competition in the co-branded credit card segment, as banks, fintech firms, and digital platforms seek to capture a larger share of consumer spending through integrated financial products.
Co-branded cards have become an important strategic tool for driving customer loyalty, increasing transaction frequency, and embedding financial services within everyday consumer ecosystems.
In markets such as Bahrain and the wider Gulf region, rising digital adoption, high smartphone penetration, and growing e-commerce activity are creating favourable conditions for such offerings.
The talabat Credit Card underscores a broader shift towards more integrated digital commerce environments, where payments, rewards, and lifestyle services are combined into a single, seamless user experience.
By aligning payments infrastructure with consumer platforms and global financial networks, the partnership aims to deliver greater affordability, convenience, and value to customers.
Talking Points
It is notable that the partnership between CrediMax, talabat, and Mastercard reflects a growing shift towards embedding financial services directly into digital consumer platforms, rather than treating payments as a separate layer.
The strong cashback offering, particularly on food delivery and groceries, shows a clear focus on aligning financial products with everyday consumer behaviour, which is critical for driving sustained usage and relevance.
At Techparley, we see this as part of a broader evolution in digital commerce, where platforms are increasingly using financial tools such as co-branded cards to deepen customer loyalty and extend lifetime value.
The integration of lifestyle benefits like travel perks and lounge access alongside everyday rewards also highlights how issuers are blending utility with aspirational value to remain competitive in a crowded payments market.
However, long-term success will depend on consistent user engagement and how effectively the card remains integrated within talabat’s ecosystem, particularly as competition in co-branded financial products continues to intensify across the region.
As digital payments adoption grows across the Middle East, partnerships like this could play a key role in shaping more seamless, integrated commerce experiences, where payments, rewards, and consumption are tightly interconnected.
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