THE FUTURE OF GREAT CONTENT ISN’T HUMAN VS. AI. IT’S HUMAN + AI, USED MINDFULLY — By SAANYA OJHA
“Do you use AI to write your posts?” Every time someone asks, I brace for a subtle shaming. It’s the kind of question that arrives dressed as curiosity but carries a subtext:
“So… how much of this did you actually write?”
The short answer: Yes. Of course I use AI.
The longer answer: I’m chronically online. I sign up for every paid plan before the demo ends. I invest in AI for a living and write about it nearly every day. If I weren’t using these tools, I’d be at best underqualified to talk about them – and at worst, a hypocrite. But I don’t think I use AI the way people imagine.
There’s a default assumption that if AI touched it, the work must be diluted. Ghostwritten. Synthetic. Like I pressed a button on a content vending machine, and it spat out a fully-formed post while I scrolled Twitter.
I don’t use AI to write for me. I use it to help me think better – to test my assumptions, surface counterpoints, pull earnings metrics, unjam a clunky sentence, and speed up research – what would’ve taken me 3 open tabs and 15 minutes, now takes 1 prompt.
Very early on, I realized that if I ask it for a first draft, it limits my thinking.
Al tends to anchor you to the average of what’s already out there. And the whole point of writing is to figure out what you think. If you skip that part, you end up with content that’s structurally correct but intellectually hollow.
There’s a reason people flinch at AI-generated content. We’re all drowning in unthoughtful, SEO-optimized, engagement-bait content that adds nothing of value to the world. You probably scrolled past some today already.
And this is forming a strange shame cycle. Thoughtful creators are using Al in nuanced, productive ways but won’t always admit it, because they don’t want to be lumped in with the ‘slopstream’.
The current discourse doesn’t offer a way to say: “Yes, I used AI. No, it didn’t think for me.” Which is a problem, because it lets the worst examples define the narrative.
The people using AI well are now the ones most hesitant to admit it.
My friend John suggested a fix: we need a kind of shorthand – a tag, a wink, a signal that indicates that something is AI-assisted but not AI-generated.
Something like TL;DR or NSFW. A quick, transparent marker that says AI was used here, but with care, intention, and authorship.
So I’m starting to use one:
FMAI.
Formed Mindfully with AI.
Not ghostwritten. Not slop. Created with clarity, sharpened with help.
If this resonates, feel free to use it too – not because we need another acronym, but because we need a simple, honest way to acknowledge when AI plays a role without discrediting the work or the person behind it.
The future of great content isn’t human vs. AI. It’s human + AI, used mindfully. Don’t hide it. Just define it. Hence: FMAI.
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Culled from the linkedin page of Saanya Ojha
Saanya Ojha is a Partner at Bain Capital Ventures where she leads growth stage investments in cloud infrastructure, cyber security, and the developer ecosystem.
Previously, she was a Partner at Coatue focused on growth investments after having started her career as a Hedge Fund analyst at Goldman Sachs Investment Partners, a long/short fundamental equity fund.
A career investor, she is driven by the fundamental question of what makes a good business and have experience investing across stages, verticals, and geographies.
Originally from India, now live in San Francisco but she has lived and worked across New York, Hong Kong, and Singapore.
