Algeria’s Condor Group has officially launched its brand in Egypt, signalling a new phase in the company’s regional expansion strategy that focuses on investment, partnerships, and local manufacturing, rather than relying solely on exports.
As part of its industrial expansion, Condor plans to establish a manufacturing base in Egypt, targeting local production of televisions, refrigerators, and air conditioners.
The initiative is expected to support local industry, create jobs, and transfer technical expertise, with production slated to begin by 2027. The group intends to leverage the logistical proximity between Algeria and Egypt to facilitate the development of its local operations.
“Egypt represents a strategic market for the company’s long-term growth plans,” Mohamed Saleh Daas, Vice Chairperson of Condor Group said, describing Egypt as a gateway to broader Middle Eastern and African markets.
What You Should Know
Daas outlined the group’s strategy in Egypt, which rests on three main pillars, including building a competitive and reliable brand, strengthening after-sales services, and investing in local manufacturing.
Founded in Algeria, Condor Group operates 32 companies across 12 industrial sectors, employing over 17,000 people.
The company records annual revenues exceeding $1.5 billion and accounts for nearly 50% of Algeria’s exports of household electrical and electronic appliances, with operations in 17 international markets.
Recently, Condor launched Africa’s largest air-conditioning manufacturing facility in partnership with Hisense, with an annual production capacity of two million units.
This facility forms part of a five-year, $1 billion investment plan, aiming to expand global production to 10 million units annually and enter 35 international markets.
Product Strategy for the Egyptian Market
Commenting on the launch, Ayman Sami, CEO of Condor Egypt, said the company will introduce products that meet international efficiency standards while remaining competitively priced.
Ahmed Abdel Moneim, Commercial Director of Condor AC Egypt, added that the air-conditioning units offered in Egypt are Eurovent-certified and designed to operate efficiently under varying power conditions.
With the Egyptian market now officially part of its regional strategy, Condor aims to combine brand reliability, local production, and partnerships to strengthen its footprint in North Africa and beyond.
Industry analysts note that Condor’s entry into Egypt reflects a broader trend of North African manufacturers shifting from export-heavy models to investment-driven regional expansion.
What This Means
By combining distribution partnerships with plans for local production, the company is positioning itself to reduce logistical costs, mitigate currency and trade risks, and gain faster access to one of the region’s largest consumer markets.
Market specialists also highlight the strategic value of integrating local manufacturing with robust after-sales services and international efficiency standards.
This approach allows companies like Condor to compete on both price and quality, which is crucial in sectors where reliability under varying power conditions can determine market acceptance.
Observers suggest that transferring technical expertise locally could strengthen Egypt’s industrial capacity, enhance employment opportunities, and foster knowledge spillover that benefits the broader regional manufacturing ecosystem.
Talking Points
It is notable that Condor Group has launched in Egypt with a clear strategy that goes beyond exports, focusing on local manufacturing, partnerships, and after-sales service. This combination of local production and robust distribution positions Condor as a practical solution for Egyptian consumers seeking high-quality, affordable appliances and air-conditioning units.
At Techparley, we see how investments like this can strengthen industrial capacity in the region, create jobs, and transfer technical expertise. Condor’s plan to produce locally demonstrates that expansion can support both company growth and broader economic development.
The focus on efficiency standards and reliable after-sales service is particularly important in sectors like air-conditioning and consumer electronics, where consistent performance under varying power conditions is a deciding factor for customers.
However, there is still room to expand its impact. Success will depend on how well Condor adapts to local consumer preferences, manages supply chains, and integrates its operations with Egypt’s regulatory and industrial ecosystem.
As Condor scales its Egyptian operations and begins local manufacturing, there is an opportunity to deepen partnerships, enhance brand loyalty, and position the company as a catalyst for industrial growth and regional economic integration.
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