Blockchain[dot]com, a leading global crypto firm operating across more than 100 countries, has launched a new tokenisation product in Nigeria that allows users to buy and trade digital assets linked to over 100 publicly-listed US companies.
Developed in collaboration with Ondo Finance, a US-based digital asset tokenisation company, the product lets Nigerian users seamlessly access and trade tokenised US stocks and exchange-traded funds (ETFs) through their Blockchain’s wallets.
The company says this innovation will offer local investors a new channel to diversify their portfolios with exposure to global assets, traditionally restricted by location, cost, or regulation.
“Our mission has always been to expand access to the global financial system,” the startup said in a statement. “This launch opens up new opportunities for Nigerian users to diversify their portfolios, with exposure to some of the world’s most in-demand assets, and to celebrate we’re kicking things off with an exclusive bonus rewards promotion.”
What You Should Know
To celebrate the Nigerian launch, Blockchain[dot]com says it is offering users an exclusive bonus rewards promotion.
Customers who purchase tokenised US stocks through the company’s DeFi Wallet can earn up to 25 ONDO tokens by making five qualifying transactions worth at least $10 each.
The firm is also introducing a long-term incentive, as investors who purchase and hold the least-traded tokens will share in a 10,000 ONDO prize pool, a strategy designed to encourage both participation and stability within the ecosystem.
Beyond tokenisation, Blockchain[dot]com is deepening its presence in Africa’s digital economy. According to Michael Emeeka, the company’s Nigeria Country Manager, Blockchain.com is developing a yield-bearing digital asset product that will allow users to earn up to 7.5% on dollar-based stablecoins.
What This Means
Founded in 2013, Blockchain[dot]com has opened a physical office in Nigeria and begun hiring in Ghana, underscoring its ambition to establish a lasting foothold in Africa’s burgeoning crypto market.
The firm says it aims to challenge both local and international competitors as it builds what it calls the digital asset infrastructure for Africa’s next generation of investors.
The move comes as Nigeria cements its reputation as one of Africa’s fastest-growing markets for digital assets and fintech innovation. Blockchain[dot]com joins a rising number of platforms such as Luno, VALR, Bamboo, and Trove, all vying for Africa’s expanding retail investor base.
Luno, headquartered in the UK, recently launched tokenised US stocks in Nigeria and South Africa, while South Africa’s VALR rolled out a similar stock tokenisation feature in July.
These companies are betting that low-cost access to American equities, combined with round-the-clock liquidity, will attract retail investors seeking global exposure without the limitations of traditional finance.
Understanding the Industry
Between July 2024 and June 2025, the Sub‑Saharan Africa region recorded more than $205 billion in on-chain cryptocurrency value. Within that total, Nigeria alone accounted for roughly $92.1 billion, nearly three times the value handled by the second-placed country in the region.
Analysts say Blockchain[dot]com’s tokenisation launch is a pivotal moment for Nigeria’s fintech space, one that could reshape how retail investors interact with global markets.
With cryptocurrency adoption rates among the highest in the world, Nigeria is increasingly viewed as a frontier market where fintech innovation outpaces policy development.
Experts suggest that Blockchain[dot]com’s entry could prompt regulators to take tokenisation more seriously, paving the way for new frameworks that balance investor protection with innovation.
Talking Points
At Techparley, we see Blockchain[dot]com’s tokenisation launch as more than another product rollout, it’s a statement about where Africa’s fintech ecosystem is heading.
By giving Nigerians access to tokenised US stocks, the company is pushing financial inclusion beyond borders, using blockchain to dismantle long-standing barriers to global investment. It’s a step toward democratising wealth creation for millions of Africans who have traditionally been excluded from international markets.
Ultimately, this launch is a glimpse into the continent’s financial future. As Africa’s youth-led population embraces digital assets and decentralised finance, we see the foundation of a new financial layer being built, one that merges local ambition with global opportunity.
For Blockchain[dot]com, and for Africa’s fintech ecosystem at large, this is not just about tokenising stocks; it’s about tokenising trust, access, and possibility.
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