Lagos-based food delivery startup, Chowdeck, has acquired Mira, a restaurant management and POS startup for an undisclosed amount.
Although the financial details remain confidential, Chowdeck CEO, Femi Aluko, confirmed on Monday, June 23, 2025, that the acquisition addresses longstanding gaps in inventory management.
“For a long time, we’ve focused more on the customer side than on the restaurant, supermarket, and pharmacy side,” Aluko told Techpoint Africa. “But as we begin to expand, we’re paying deeper attention to the vendor side.”
Strengthening Market Position with the Acquisition
Founded by Ted Oladele, former Vice President of Design at Flutterwave, Mira provides restaurants with a cloud-based system that includes QR-code menu browsing, digital ordering, payment processing, and inventory management.
It also supplies physical POS terminals priced at ₦360,000, and claims over 500 active clients. The startup says more than 500 businesses now use its platform.
Following the acquisition, Oladele will join Chowdeck as Head of Product, and select Mira employees will also join the company.
“We are thrilled to welcome Mira to the Chowdeck family,” Aluko said. “I’ve admired their work for a long time, and I’m excited about what we can build together.”
From Delivery Startup to Platform-as-a-Service
Launched in 2021, Chowdeck has grown into a major player in Nigeria’s delivery space. Operating in eight Nigerian cities and now Ghana’s capital, Accra, the company has built a reputation for speed and efficiency.
Experts note that the Mira acquisition enables Chowdeck to manage not just how food reaches customers, but how it’s stored, sold, and supported at the vendor level.
Chowdeck also handles groceries and pharmaceuticals, and with its new tech capabilities from Mira, it could become a key infrastructure player.
If vendors begin to rely on Chowdeck’s POS, inventory, and analytics tools, it might very well reimagine supply chains from farm to shelf to doorstep.
Why the Chowdeck–Mira Acquisition Matters
Chowdeck’s acquisition of Mira goes beyond a typical startup buyout, it signals a strategic shift that could redefine the company’s role in Nigeria’s food tech space. Here are key reasons why this move is significant.
- Chowdeck can now manage both delivery and vendor operations.
- It becomes a full tech partner, not just a logistics service.
- The shift opens a new, higher-value revenue stream for the company.
- Proprietary tools set Chowdeck apart from rivals like Glovo.
- It positions Chowdeck to lead across food, grocery, and pharma.
Broader Implications for the Industry
Chowdeck’s acquisition of Mira signals deeper changes in how Africa’s foodtech and delivery ecosystem is evolving. Here are key implications for the wider industry.
Foodtech is Becoming Full-Stack
Chowdeck’s move into POS and inventory tools marks a shift from standalone delivery to full-stack platforms. Instead of offering only logistics, startups are now building systems that manage the entire transaction.
This all-in-one approach could soon become the industry standard. As restaurants look for simpler tech solutions, more startups may bundle their services or pursue acquisitions to remain competitive.
Enterprise Software Goes Mainstream
Historically, enterprise tools have struggled to gain ground in Africa’s food sector due to high costs and complexity. But Chowdeck’s strategy shows that embedding software within trusted delivery platforms can drive real adoption.
This could spark a wave of enterprise SaaS offerings tailored to SMEs in food and retail. If successful, it may also encourage more investors to back startups focused on backend infrastructure rather than just consumer-facing apps.
A New Kind of Competition Is Emerging
With global players like Glovo expanding, the fight for dominance in Africa’s delivery space is intensifying. But Chowdeck’s strategy signals that true competitive edge may lie not in faster deliveries, but in stronger vendor support.
As startups race to differentiate, those who power vendor growth and efficiency may end up leading the next phase of the on-demand revolution.
