Content creation has become the fuel that powers visibility, credibility, and growth for businesses. Yet for many SMEs and startups across Africa, creating high quality content remains a major struggle. This is the problem Networths Professional Services, is determined to solve.
In this edition of Techparley’s DRIVE100, we spotlight how Networths Professional Services is transforming how SMEs and startups create high-quality, consistent, and culturally relevant content to grow their brands and reach customers online.
“Many small businesses have great products but lack the time, expertise, or structure to communicate effectively online,” Barbara Great Eigbiremolen, the CEO of Networths Professional Services, told Techparley. “We help them bridge that gap through a blend of artificial intelligence and human creativity.”
For most SMEs, marketing resources are limited. Hiring a full in-house content team is often expensive, while outsourcing to traditional agencies can take time and cost more than a small business can afford. These barriers, Barbara says, directly affect how startups grow and compete in a digital-first world.
What You Need to Know
Networths Professional Services takes a hybrid approach, combining AI-powered tools with a network of vetted local writers to deliver fast, high-quality, and affordable content for SMEs.
This model ensures that while AI handles speed and data-driven insights, human writers bring authenticity, cultural understanding, and emotional tone to every piece.
“We use smart AI-powered workflows combined with proven local writers to deliver high-quality content crafted for startups & SMEs — fast, affordable and aligned with your market,” Barbara said.
Key features of Networths’ services include:
- Professional Content Creation: Blog posts, website copy, social media posts, and more.
- SEO Optimisation: Data-driven keyword research to boost online visibility.
- Brand Voice Development: Tailored tone and messaging that reflect each brand’s identity.
- Content Strategy Support: Planning, scheduling, and content distribution guidance.
- Scalability: Flexible timelines and delivery to match business pace.
The benefits include stronger brand messaging, improved visibility, time savings for founders, and measurable impact on engagement and lead generation.
Standing Out in a Crowded Market
What sets Networths apart is its fusion of technology and local expertise. While global AI writing tools like Jasper or Anyword focus on enterprise users, and traditional agencies cater to larger corporates, Networths tailors its services specifically to the startup and SME market in Africa. The startup’s Unique Value Proposition (UVP) is also powerful.
This hybrid model not only enhances quality and cultural fit but also keeps pricing flexible, a vital factor for small business owners operating on tight budgets.
Since launch, Networths Professional Services revealed it has onboarded multiple SME and startup clients across various industries, delivered over 100 high-quality content pieces, and generated over ₦5 million in revenue.
Meet the Team
The leadership team behind Networths brings a diverse blend of business strategy, technical expertise, and management experience:
- Barbara Great Eigbiremolen – Chief Executive Officer: Holds an MSc in Business Strategy, Leadership & Change from Heriot-Watt University, Edinburgh, with over 10 years of experience in content writing and management consulting.
- Parag Gupta – Chief Technical Officer: PhD in Mathematics & Statistics from the University of Glasgow, with 10 years of experience building apps, websites, and digital tools.
- MaryAnne Oiza Asuku – Chief Operating Officer: MBA from Ahmadu Bello University, Zaria, and 15 years of experience in team leadership and business operations across multiple industries.
Together, Barbara say they represent a synergy of strategy, technology, and execution, the pillars that support Networths’ mission.
Challenges and Vision
Building a scalable, affordable, and high-quality content business hasn’t been without hurdles. Managing quality at scale and maintaining the balance between speed and affordability are two major challenges Barbara highlights.
The team mitigates these through structured quality checks, continuous writer training, and AI-assisted workflows that reduce errors and maintain brand consistency.
Over the next 6–12 months, Networths aims to establish itself as the go-to content partner for SMEs and startups in Africa.
Barbara envisions Networths offering a full suite of digital marketing solutions, extending its services beyond writing to include brand strategy, analytics, and automation tools.
The Broader Industry Picture
The content marketing industry market size reached $524.73 billion in 2025 and is projected to grow at a 13.53% CAGR, increasing the valuation to $989.84 billion by 2030. Even with this projection, many still struggle with digital visibility.
Analysts say Networths is positioning itself right at the intersection of these two trends, empowering Africa’s SMEs to compete globally through strategic, data-driven content creation.
By merging AI innovation with local human expertise, experts say Networths Professional Services is redefining what affordable, effective, and authentic content creation can look like for startups and small businesses across Africa.
Talking Points
It is remarkable that Networths Professional Services is tackling one of the most persistent challenges faced by African SMEs. It is creating consistent, high-quality, and affordable content that drives visibility and growth.
By blending AI-driven automation with human creativity, Networths is redefining what effective content production looks like for small businesses. This hybrid model allows founders to focus on running their businesses while still maintaining a strong digital presence.
At Techparley, we find it particularly impressive that Networths uses local vetted writers to ensure cultural relevance and authenticity, something that many global AI writing tools often fail to deliver. This gives startups content that not only reads well but also resonates with their target audiences.
With the right collaborations and continued innovation, Networths could evolve into a continent-wide content powerhouse, one that empowers thousands of startups to tell their stories, reach customers, and thrive in the digital economy.
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