The business and marketing landscape in the mobility industry, like other sectors, can be a fascinating adventure with unexpected twists, such as the notable example of Lexus being owned by the Toyota Motor Corporation.
In the world of luxury vehicles, Lexus stands out as a premium brand that exudes elegance and sophistication.
And, perhaps, because of its grandstanding, many are caught by a wave of surprise to learn that Lexus is owned by Toyota, the same parent company that has over the years been synonymous with reliability and durability.
In this article, you will learn how this relationship has led to a sharing of resources, including engine types, between Lexus and Toyota.
Is Lexus better than Toyota?
According to Consumer Reports, both Toyota and Lexus are highly rated for their reliability and performance.
However, Lexus takes the top spot in the 2023 JD Power Vehicle Dependability Study, solidifying its position as a leader in the luxury market.
In addition, Kelley Blue Book has awarded Lexus with the 2022 Most Trusted Luxury Brand and 2023 Best Luxury Brand for resale values.
Is Toyota and Lexus designed for the same market?
Despite being owned by Toyota, Lexus operates as an independent entity, with its headquarters in Japan.
The brand’s name has been subject to speculation, with some believing it’s a combination of “luxury” and “elegance,” while others think it stands for “Luxury Exports to the US.”
Regardless of its meaning, Lexus has made a name for itself as a premium brand that offers high-quality vehicles.
For context, Toyota is like flying business class why Lexus is flying first-class. Because Toyota is equally a pleasurable ride is why it is compared to flying business and not flying economy.
Can Lexus parts be used for Toyota?
One of the benefits of Lexus being owned by Toyota is the compatibility of parts between the two brands.
Many Lexus models can use Toyota parts, and vice versa. However, it’s important to note that genuine Toyota parts cannot be purchased from a Lexus dealer, and genuine Lexus parts cannot be purchased from a Toyota dealer.
Who should buy Lexus? Who should buy Toyota?
Lexus is a premium brand that offers luxury and elegance, while also sharing the reliability and durability of its parent company, Toyota.
It is a rich ride that ordinarily would cost you more compared to a Toyota. With its high ratings and awards, Lexus is, no doubt, a top choice for those looking for a luxury vehicle that will last a long time without needing frequent repairs.
Toyota is reliable car but whenever you’re looking for a more comfortable ride or a high-performance vehicle, Lexus is a perfect choice.
