Nigerian startup, Loopify, has launched a full-stack digital marketing platform that already supports over 5,000 businesses across Africa, the US, and the UK.
Launched by former Nomba executive Busayo Durojaye and John Alimi, Loopify offers small businesses access to affordable tools for content creation, advertising, and copywriting.
“We discovered that one reason why these small brands were not trying channels like podcasts or billboards was because it seemed like something only the big brands could do. Having seen it, we decided to take on the task of solving this problem for the business,” said Durojaye.
“From the jump, we were able to get customers to pay a monthly subscription, and that’s when we knew we were addressing a problem that was key for SMEs.”
What You Should Know
According to the founders, Loopify operates four main tools: Nova, a marketplace connecting businesses with vetted creators; Boost, a campaign management tool for ads across Facebook, Instagram, and X; Cre8, a design-on-demand platform; and Loopify Copilot, an AI-powered assistant that helps SMEs write compelling ad copy.
With Nova, video content can cost as little as ₦5,000 per clip. Boost plans start from ₦10,000 monthly, while Cre8 offers up to eight social media designs for ₦30,000.
Unlike most digital ad platforms, Loopify matches SMEs with trained campaign managers to help them run ads without prior experience.
Understanding Loopify
Currently, Loopify generates approximately $17,500 in monthly recurring revenue. According to the company, it works with over 600 freelance designers, video editors, and copywriters.
It added that it has attracted 22% of users to make at least one transaction. The startup has expanded beyond Nigeria, serving customers in Kenya, Uganda, Sierra Leone, the US, and the UK.
Notably, a local council in the UK recently partnered with Loopify to support underrepresented entrepreneurs by covering their ad spend via the platform.
Funding, Challenges, and Strategic Pivots
Loopify has raised over $100,000 in funding from investors including Nomba, DMZ Ventures, and angel investors. Despite this, co-founder Durojaye admits the company faced funding shortfalls during the venture capital cooldown in 2022–2023.
“When we started out, we were trying to make our prices really affordable because we were counting on volume. We were not really concerned about breaking even from the onset, but with our struggles with raising, we started to rethink our model,” he said.
Small and medium-sized enterprises (SMEs) continue to face significant hurdles in marketing, despite accounting for up to 80% of businesses globally.
Data shows that as many as 60% of small businesses struggle to attract new customers, while 73% aren’t confident that their marketing plans align with their business goals.
Originally targeting only micro-SMEs, the company has since expanded to serve larger technology clients such as Wakanow and CDcare.
Still, it says, core challenges persist, especially around hiring local talent and winning trust as a remote-first startup in a market that values physical presence.
Next Steps
Looking ahead, Loopify says it is developing an AI marketing assistant capable of implementing campaigns autonomously.
It also claims it is working on new tools including email marketing solutions and customer engagement features for WhatsApp and Instagram.
According to experts, this strategic move could significantly increase Loopify’s value proposition, especially in a market where small businesses often struggle to manage fragmented digital tools.
Analysts note that such end-to-end platforms are likely to define the next wave of SME-focused innovation in Africa, as startups that offer both visibility and viability will gain market penetration and stronger customer loyalty.
Talking Points
Loopify’s integration with Nomba is a smart move that consolidates the fragmented tech stack most African small businesses grapple with, which ranges from payments to marketing to banking.
By offering SMEs a single, unified platform to manage customer outreach and financial transactions, Loopify is lowering the barrier to digital adoption for businesses that often lack technical expertise or resources.
At Techparley, we see this as part of a broader shift toward embedded fintech, where financial services are seamlessly bundled into day-to-day business tools, enabling small merchants to operate more efficiently and transparently.
Loopify’s strategy aligns with the realities of the African market, where SMEs dominate but often operate informally. This integration could encourage formality by providing tools that incentivise better record-keeping, customer management, and financial planning.
However, the success of this move will hinge on accessibility. For widespread adoption, pricing must remain affordable, and onboarding must be frictionless, especially for businesses in peri-urban or rural areas.
