Moroccan e-health startup, One Med Link is building an artificial intelligence-powered platform designed to help healthcare professionals streamline clinical workflows, connect fragmented health information systems and transform medical records into structured, reusable data.
Founded by Deyaa Wahbi and Soukaina Benabid, the startup is positioning itself not as a replacement for hospitals’ existing information systems, but as an intelligent layer that works alongside them.
With more than 200 healthcare professionals and nearly 50 research users already using its platform, One Med Link is now preparing for a major institutional deployment at the emergency department of a new hospital in Rabat while getting ready for its first fundraising round.
“Our objective is not to replace existing hospital information systems or electronic medical records,” Deyaa said, explaining that the company wants to make clinical workflows “faster, more structured and more efficient.”
The Healthcare Workflow Problem
One Med Link emerged from the recognition that the digitalisation of healthcare is not necessarily about hospitals lacking software.
According to the startup, many healthcare institutions already operate information systems and electronic medical records, but healthcare professionals still face significant difficulties moving between patients, documentation and multiple digital systems.
Doctors can spend considerable amounts of time documenting consultations, searching for patient information, preparing medical summaries, transferring information and turning unstructured clinical notes into data that computers and researchers can effectively use.
The startup is therefore concentrating on the often-overlooked gap between healthcare professionals and the digital infrastructure surrounding them.
“The real challenge is often what happens between the healthcare professional, the patient and those systems,” Deyaa said.
One Med Link’s platform is designed to support documentation, patient information management, clinical scores, decision-support tools, prescription-related workflows and dashboards, potentially reducing administrative burdens while allowing professionals to concentrate more on patient care.
AI Designed to Work With Existing Hospital Systems
Rather than asking hospitals to abandon their existing technology, One Med Link is developing what it describes as an intelligent technological layer that can operate alongside current infrastructure.
This approach could be important for healthcare institutions that have already invested substantial resources in electronic medical records and hospital information systems but continue to struggle with fragmented workflows.
The platform is designed to help convert unstructured clinical information into structured information that can be stored, retrieved and reused more effectively. Interoperability is central to this model.
One Med Link says it is building around international healthcare standards, including Fast Healthcare Interoperability Resources, commonly known as FHIR, which enables different healthcare applications and systems to exchange information in standardised ways.
“Interoperability is central to the way we are building One Med Link,” Deyaa said.
The objective, according to the startup, is to ensure that its technology communicates with existing digital health infrastructure instead of becoming another isolated system.
Closing Africa’s Health Data Gap
Beyond improving clinical workflows, One Med Link is pursuing a broader objective around African healthcare data and medical research. The startup argues that many clinical datasets and artificial intelligence models currently used globally do not sufficiently represent African populations.
This creates a potential problem because AI systems trained predominantly on data from other regions may not fully capture the healthcare realities, disease patterns and patient characteristics found across African populations.
One Med Link wants to help address this by making healthcare information generated in Moroccan hospitals more structured and usable for research while maintaining appropriate data-protection standards.
“Africa should not simply consume AI models trained elsewhere,” Deyaa said.
The company believes African healthcare systems should progressively be able to generate, organise and leverage their own health data for research and innovation.
In this sense, its ambition extends beyond automating doctors’ paperwork to contributing to a stronger African health-data ecosystem.
Testing the Model at Scale
One of One Med Link’s most significant upcoming milestones is its planned involvement with the emergency department of a new hospital in Rabat.
The deployment will place the startup’s technology in an environment where speed, accurate information and efficient documentation can have immediate operational consequences.
Emergency departments typically require healthcare professionals to collect information, assess patients, make decisions and document care under significant time pressure.
One Med Link believes this makes emergency medicine particularly suitable for testing its approach to workflow optimisation.
“Emergency medicine is particularly relevant to what we are building because it is an environment where time, access to information, documentation quality and structured decision-making can have an immediate operational impact,” Deyaa said.
The company is now seeking to move beyond research and controlled adoption towards larger institutional deployments.
Its existing user base of more than 200 healthcare professionals and nearly 50 research users provides an early foundation, but the Rabat deployment could offer a more significant test of its ability to operate within institutional healthcare environments.
Morocco as Launchpad for a Wider African Expansion
One Med Link is initially concentrating on Morocco before expanding into other African healthcare markets.
The startup sees the country as an environment where it can establish institutional use cases, demonstrate measurable results and refine its technology before entering markets with different regulatory and healthcare requirements.
Its proposed expansion strategy begins with the wider Maghreb and North Africa before moving into selected French-speaking African markets where similar challenges around healthcare digitalisation, fragmented information and workforce efficiency exist.
“Our expansion strategy is primarily African,” Deyaa said.
The company is also preparing its first fundraising round after initially relying on founder funding and accelerator support. The capital is expected to support product development, institutional deployment and future expansion.
One Med Link currently operates primarily under a business-to-business model, selling its platform to healthcare institutions, while it plans to introduce subscription-based access for independent healthcare professionals and private practitioners in the future.
Its broader ambition is to build technology in Africa that reflects African healthcare realities while remaining compatible with international digital health standards.
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