Even Google gets 657% more reactions when its CEO posts instead of the company.
What makes you think your company page is enough?
And before you say, “Well, Google is different…” Exactly, it is.
They have 300,000+ employees.
One of the strongest brands on Earth.
Millions of people already know what they do.
And yet, when it comes to communicating with an audience, they still put a human being in front of the brand.
I know you have heard this a million times already, but the fact remains the same:
People connect, engage, trust, support, buy with and from people.
Now I’m not telling you to delete your company page. Your company page and your personal profile have different jobs.
A company page should tell people:
1. What we do.
2. What we launched.
3. Who joined us.
4. What happened.
Personal profile should tell them:
1. What I think.
2. What I’m seeing.
3. What I’m learning.
4. What I believe.
5. What we’re building and why.
Note these differences, and you’ll build a successful personal brand.
Wait, trust the data more than my words:
’n Metricool analyzed 673,658 LinkedIn posts from 63,108 accounts in its 2026 study.
’n Personal profiles generated 63% higher engagement than company pages and 238% more comments per post.
So the lesson isn’t simply “personal profiles get more reach.” It’s that people are more willing to interact with people.
Which means your founder profile shouldn’t become another company newsletter. It should become the place where people learn how you think.
Here’s how I would actually use it:
1. Don’t announce. Explain.
· Instead of: We just launched X.
· Try: We spent 6 months building X. Here’s why and how.
2. Don’t just share wins. Share decisions.
· Skip another “we’re excited to announce.”
· Explain why you chose one solution over another.
3. Turn customer conversations into content.
· If customers keep asking the same question, write the answer once.
· Your sales team can send it to prospects.
4. Have opinions.
· Skip generic industry trends.
· Share what you actually think and why.
5. Stop trying to sound like a company.
· Your company has a brand voice.
· You have a voice. Use it.
The goal isn’t to become a LinkedIn influencer, but to start talking online with your future customers.
Because that’s a much better place to start a sales conversation than:
“Hi, I’m the founder of XYZ. We help companies…”
Ugh, be honest for once and tell me if it’s boring.
We all know the answer.
Your company page can tell people what your company does.
Your profile can make them want to do business with you.
And if you’re a founder waiting for the “right time” to start posting…
There isn’t one.
Start before your competitors become the person your prospects already trust.
About Noam Nisand
Noam Nisand is the co-founder and CEO of Leed Agency, a company that helps B2B and SaaS executives build their LinkedIn presence through strategic, organic content creation.
He specialises in developing personal brands, attracting relevant audiences, generating warm leads and initiating meaningful business conversations.
With over 90,000 followers, Nisand advocates consistent, quality content as a sustainable approach to LinkedIn growth.
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