Tag: Nigerian Tech Startups

Owllup Is Building a Digital Marketplace Where Nigeria’s Young Creators Can Learn, Grow, and Earn

Owllup, a Nigerian startup founded in 2023 by Chimaobi Stanley Anyanwu, is aiming to merge mentorship, community, and commerce to help young creators and...

Influencer Marketing for Startups (Without Big Budgets)

Influencer marketing for startups is no longer just a luxury for big brands with huge budgets. Today, even small and early-stage businesses can leverage...

Nigerian Fintech Payaza Integrates Google Pay and Apple Pay to Simplify Diaspora Payments Across 21 African Countries

Nigerian fintech company, Payaza, has integrated Google Pay and Apple Pay into its payment platform, a move it says is aimed at capturing a...

How to Use Data Analytics to Scale Your Startup

In the competitive world of startups, data isn’t just numbers, it’s a roadmap. Understanding how to collect, analyse, and act on insights can transform...

Meet Kollegescout, the Edtech Startup Using Data to Simplify University Admissions for Nigerian Students

For millions of Nigerian students, securing a university admission is competitive and stressful. Kollegescout, a Nigerian education technology startup, believes this mismatch is not...

The Psychology of Branding: What Makes Startups Stand Out

In a marketplace flooded with competitors, simply offering a great product or service is no longer enough. The question every founder asks is: what...

How to Make Tough Decisions as a Startup Founder

Being a startup founder is exciting, but it also comes with constant pressure to make decisions that can determine the success or failure of...

New Wallet From Nigeria’s Startup, Numoni, Rewards Users Before They Spend, Not After

In a crowded market of digital wallets and cashback platforms, Numoni is taking a radically different approach, it is giving consumers value before they...

Paystack Marks 10 Years with Launch of The Stack Group as New Holding Company

Paystack, the African payments company backed by Stripe, has announced the launch of The Stack Group (TSG), a new parent holding company designed to...

Nigeria’s Clarus Wants to Help African Startups Fix Costly Go-To-Market Failures 

Clarus, a growth and go-to-market (GTM) advisory firm, is positioning itself to help early-stage startups in Africa avoid one of the most common and...

How to Automate Operations in a Growing Startup: A Practical, End-to-End Guide

How to automate operations in a growing startup is one of the most important questions founders face as they move from early traction to...

The Art of Failing Forward: Lessons for Startups

Failure is often seen as the enemy of success, but in the startup world, it can be one of the greatest teachers. Understanding the...

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