Hi, welcome to Tech This Evening, an After-Work Tech Newsletter from Techparley Africa. Sure, there is a lot to unpack right now. Sit back, while I walk you through.
Top Story: DRIVE100: Meet Floats XR, the Nigerian Startup Solving Marketing’s Biggest Problem With AI
Founded by Iyobosa Rehoboth, Floats XR, a Nigerian startup, is solving one of marketing’s most persistent problems, which is the inability to measure the true impact of brand activations and experiential campaigns.
Every year, Nigerian brands spend millions on experiential marketing. For Chief Marketing Officers (CMOs) and brand managers, this is more than a creative headache. That’s the gap Floats XR set out to fill.
In this edition of Techparley’s DRIVE100, where we spotlight impactful startups in Africa, we turn our attention to Floats XR, a Nigerian creative technology company fusing art, artificial intelligence, and spatial computing to reinvent how brands engage audiences through immersive experiences.
“CMOs and Brand Managers struggle to demonstrate ROI for marketing initiatives, facing pressure from CFOs and boards,” Rehoboth told Techparley. “Floats XR offers modular, data-driven, and accessible immersive experiences that combine creative excellence with measurable business impact.”
Other Tech News Stories You Should Read:
DRIVE100: Meet Demfati, the All-in-One Platform Transforming How Africa Hosts Events Like Eventbrite, or TixAfrica. Read now.
DRIVE100: Zepay Is Simplifying How Nigerians Pay, Save, and Invest, Just Like OPay, Kuda, and Chipper Cash. Read now.
Drive100: Meet Winpay, the Fintech Helping Africans Make Payments, Manage Business, and Access Financial Growth Tools. Read now.
On Startup Spotlight:
DRIVE100: Beyond Theories, Female-Led Startup TURNVE Is Helping African Talents Gain Work Experience via Virtual Simulation
In a continent where millions of young graduates are equipped with certificates but not experience, TURNVE, a female-led Nigerian startup is rewriting what it means to be job-ready.
Founded by Esther Chika Emejulu, the startup says it is creating a bridge between education and employment through virtual project simulations that give users a taste of the real working world, without needing their first job.
In this edition of Techparley’s DRIVE100, where we spotlight Africa’s most promising and impactful startups, we turn our attention to how TURNVE is helping African graduates and career switchers gain real-world work experience through virtual simulations.
“Graduates and early-career professionals struggle to get jobs because they lack real-world, practical experience,” Emejulu told Techparley. “TURNVE solves the problem by giving graduates early-career professionals, and career switchers a practical way to gain real-world project experience and career guidance without needing a first job.”
Quadri Adejumo brings you all the details. Read here.
Also Read:
Drive100: MyArteLab, the Nigerian Startup Connecting African Photographers, Designers to Clients Like Upwork, Fiverr. Yakub Abdulrasheed brings us the details, here.
Quote of the Day:
“Any sufficiently advanced technology is equivalent to magic.” – Arthur C. Clarke.
Thank you for joining me yet again this evening. Stay safe, and see you tomorrow for the next tech newsletter.
Best, Quadri
