Nigerian startup, Truee, has launched with a mission to help African businesses organise their information in a way that artificial intelligence (AI) systems can easily understand, verify and potentially use when recommending businesses to customers.
Founded in 2026 by Adekola Adedokun, the early-stage startup is targeting what it describes as an emerging “AI discoverability gap” affecting businesses whose information is scattered across WhatsApp, Instagram, Facebook, websites and online directories.
Truee allows businesses to create structured profiles containing their services, products, location, contact details, portfolios and preferred descriptions.
“The long-term goal is for AI platforms to use this information when users search for or ask about businesses,” Adedokun said.
The founder positions the platform for a future where consumers increasingly rely on AI assistants rather than traditional search engines to discover local businesses and service providers.
What is Truee and what does it do?
Truee is a Nigerian technology startup building a platform that gives businesses a structured digital profile containing the key information customers and AI systems may need to understand them.
A business can use the platform to provide details about its products and services, location, contact information, portfolio and how it wants to be described.
In practical terms, Truee is attempting to create a centralised and organised representation of a business instead of leaving important information scattered across multiple social media platforms and directories.
The startup is also introducing portfolio profiles for professionals and freelancers, allowing them to showcase previous work as evidence of their experience.
“We have also introduced portfolio profiles that allow professionals to present their work as proof of experience,” Adedokun said.
While platforms such as Google Business Profile already help businesses establish an online presence, Truee is positioning itself around structured, verifiable information specifically designed with AI systems in mind.
What problem is Truee trying to solve?
Truee is targeting the difficulty AI systems can face when trying to identify reliable information about African businesses.
Although many businesses are active online, their information is often fragmented across WhatsApp, Instagram, Facebook, websites and different business directories.
This means that a business may have its phone number on one platform, its services on another and its portfolio somewhere else, making it harder for an AI system to build an accurate picture of what that business actually does.
“When someone asks an AI assistant to recommend a plumber, restaurant or other local business, the AI may not find enough accurate information. Truee is trying to solve this AI discoverability gap,” Adedokun said.
The challenge is particularly relevant to small businesses that depend heavily on social media and messaging platforms rather than traditional websites, potentially leaving them less visible as AI-powered search becomes more popular.
From Nigeria to a Wider African Market
Truee is currently at an early pilot stage and is testing its first product with Nigerian businesses, freelancers and service providers. The startup says about 70 businesses have already created profiles, although only a smaller number have completed verification.
Rather than treating the early users as proof that the model has been fully established, Truee is using the pilot to learn how businesses interact with the platform and identify improvements.
“We are using this stage to understand what businesses need and improve the onboarding and verification process,” Adedokun said.
The company is currently bootstrapped and pre-revenue, with plans to generate income through premium business profiles, verification services and paid tools that allow businesses to manage and improve their representation to customers and AI platforms.
It also intends to explore providing structured business data and integrations to AI companies and other platforms.
The West African Expansion Plans Amidst Early-stage Challenges
While Nigeria is Truee’s initial market, the startup has ambitions to expand across the region, with West Africa identified as its next major target.
The company is particularly interested in markets where small businesses rely heavily on WhatsApp and social media instead of traditional websites.
However, educating business owners about the importance of AI discoverability could prove challenging because the concept is still relatively new.
“Most business owners already understand social media marketing, but they do not yet understand why they need to structure their information for AI,” Adedokun said.
Verification presents another obstacle, particularly because many small businesses operate offline and have limited formal records.
Truee will therefore need to make verification sufficiently reliable without making the process too complicated for informal and small businesses.
If it succeeds, the startup could position itself at the intersection of Africa’s growing digital business ecosystem and the emerging AI-powered search economy.
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