Habeeb Ajijola is a product, growth, and marketing professional with over 12 years of experience helping businesses build, launch, and scale resilient products across global markets.
He is the Founder & Chief Growth Officer of Luminous Digital, a creative growth and technology agency, and also serves as Co-founder & Chief Product Officer at Techverse Africa, a venture studio focused on building scalable African startups.
Habeeb is a graduate of Economics at the University of Ilorin. He then completed a Master of Science in Economics at the University of Lagos. These academic foundations would prove crucial in shaping his analytical approach to business, product strategy, and financial planning.
Leaving the Bank, Building Luminous
In 2023, he made what he describes as “a very stupid thing to do” – resigning from his job at Sterling Bank to venture into uncertain waters.
That decision birthed Luminous Digital, a revenue-positive agency serving tech-forward clients across Nigeria, Kenya, the US, and the UK.
“By God’s grace, 12 months in, we’d worked with 14 startups across 4 countries and generated over $100K in revenue,” he wrote in a reflective LinkedIn post.
The company quickly earned a reputation for execution, performance-focused marketing, and product-led growth.
From Growth Partner to Product Owner
By early 2024, Habeeb and his team began to think beyond client work. This question led to the creation of Techverse Africa, a startup studio formally incorporated in January 2025.
Luminous Digital was rebranded as Growthverse, now serving as Techverse’s internal growth engine and client delivery arm. The new goal? To launch five ventures by the end of 2025.
“That thought became Techverse. In January 2025, we launched it officially, and rebranded Luminous Digital to Growthverse (still rebranding), the execution engine of Techverse,” Habeeb noted.
Yummeals: Techverse Africa’s First Big Bet
In July 2025, Techverse quietly launched its first in-house startup: Yummeals, a full-stack foodtech venture offering affordable, high-quality meals delivered via ghost kitchens and distributed kitchen hubs across Lagos.
“Over the weekend, we launched Yummeals in Beta!” Habeeb announced. “Officially the first venture from Techverse Africa. Big shoutout to the amazing team that made this happen — and to myself, too.”
According to Habeeb, Yummeals currently runs from a base kitchen in Yaba with others in Lekki, Surulere, and Ikeja already in development. The startup features three custom-built apps for customers, kitchen operators, and delivery agents.
Yummeals Timing and Market Fit
Industry leaders say Yummeals is entering a red-hot market. Nigeria’s online food delivery industry was worth $1.03 billion in 2024 and is projected to reach $2.5 billion by 2033, according to industry estimates.
Lagos, in particular, is a battlefield for digital-first food brands. But where many rely on third-party logistics or marketplace platforms, Yummeals is betting on vertical integration, controlling the food prep, kitchen, and delivery chain.
That tight control may offer the consistency customers demand in a fragmented market, and is already setting Yummeals apart from established players like Chowdeck, Jumia Food, and Glovo.
Looking Forward: Five Startups in One Year
Techverse’s ambition doesn’t stop at food. With Growthverse handling client services and internal execution, the team has plans to roll out five full-scale startups across sectors including commerce, fintech, and mobility.
Habeeb says the studio’s goal is not just to build products but to build scalable businesses, faster, leaner, and from the ground up.
“Has it been easy? Hell no. But we’re here. And we’re just getting started,” Habeeb says.
In Habeeb, observers see a founder whose path from macroeconomics student to startup studio leader is reshaping what it means to build for Africa, by Africans.
