Cairo-based digital procurement startup Suplyd has secured $2 million in pre-Series A funding to expand its platform and strengthen Egypt’s food and beverage supply chain.
The round was led by 4DX Ventures, Camel Ventures, and Plus VC, with participation from Seedstars and existing investors.
Founded in 2022, Suplyd connects restaurants directly with suppliers to tackle long-standing issues such as unreliable deliveries, high wastage, and lack of transparency.
Since raising a $1.6 million pre-seed round, the company has scaled rapidly, now serving over 5,000 restaurants across the country.
“What started as a bold idea is now powering thousands of restaurants every day,” said Gohar Said, Founder and CEO of Suplyd. “We didn’t just witness the industry’s digital transformation. We helped lead it. And we’re just getting started.”
How Suplyd Was Founded: From Personal Frustration to Business Vision
Suplyd was founded in early 2022 by Gohar Said, Karim Selima, and Ahmed ElMahdy to solve the supply‑chain nightmares plaguing Egypt’s restaurant sector.
Said, a restaurateur with 12 years of industry experience, described typical struggles: menu items unavailable, last‑minute sourcing at inflated costs.
After opening his own restaurant in 2021, he asked his co‑founders: “what if technology took over?”
Their answer was Suplyd, a B2B digital platform to streamline procurement, deliveries, payments, and order analytics, restoring reliability and transparency to a fragmented market.
From Idea to Industry Player
Suplyd was created to address a pressing gap in Egypt’s hospitality industry: the unreliable and fragmented supply chain that left many restaurants struggling to meet demand.
Its platform allows operators to order everything from fresh ingredients to kitchen supplies through a single dashboard, offering real-time analytics, inventory management, and delivery tracking.
This model not only helps reduce waste and cut costs but also improves operational efficiency in an industry where margins are notoriously thin.
Rapid Growth and Market Potential
Since its inception, Suplyd has reported 20-fold growth, cementing its role in Egypt’s fast-digitizing restaurant sector.
The company’s rapid expansion reflects the rising demand for technology-driven solutions in the HORECA (Hotels, Restaurants, and Catering) supply chain. Investors point to this momentum as a sign of Suplyd’s long-term viability.
“Suplyd’s digital procurement platform serves the long tail of restaurants that are often overlooked,” noted Peter Orth, Partner at 4DX Ventures.
“Their early traction, strong supplier relationships, and diversified revenue streams reinforced our conviction.”
Backing Egypt’s $10 Billion Food Supply Chain
The Egyptian food and beverage sector, worth an estimated $10 billion, remains largely underserved by digital tools. Suplyd’s move to build full-stack infrastructure could reshape how thousands of kitchens operate daily.
Hasan Haider, Founder and Managing Partner at Plus VC, described Suplyd as…
“a key enabler in the digital transformation of Egypt’s F&B sector,” adding that the team’s progress reflects “deep market insight and operational excellence.”
Building the Future of Restaurant Operations
Looking ahead, Suplyd plans to expand across Egypt and introduce new service verticals beyond procurement, focusing on backend operational tools that support restaurants’ broader needs.
The startup envisions itself not merely as a middleman but as the backbone of Egypt’s restaurant ecosystem, building the rails for how restaurants source, stock, and sustain their operations.
Talking Points
Suplyd’s success highlights an important truth for Africa’s startup ecosystem: real growth comes from solving pressing problems, not just raising funds.
Too often, startups focus on attracting investment without delivering meaningful impact, but Suplyd flipped this approach by targeting a major pain point in Egypt’s $10 billion HORECA sector, unreliable suppliers, waste, and operational inefficiencies.
Since its launch in 2022, the platform has grown nearly 20‑fold and now serves over 5,000 restaurants, proving that addressing real industry needs builds both trust and traction.
This, in turn, naturally drew investor confidence. For other African startups, the lesson is clear: the continent’s most promising opportunities lie in tackling systemic inefficiencies in sectors like agriculture, health, logistics, and education.
By focusing on solutions that deliver measurable value, startups can achieve sustainable growth while driving social and economic transformation, ensuring that funding becomes a tool for impact rather than an end in itself.
